Joost Annaert

Questioner
DISC Type : c

Marketing Manager at Leapforce

Netherlands

Overview

Joost Annaert is a creative and data-driven Marketing Manager at Leapforce with a background in growth hacking. Holding a Bachelor of Business Administration, he focuses on combining creativity with analytics. Colleagues describe him as organized, empathetic, and knowledgeable, considering him a key pillar for the companys growth.

Outside of his core role, Joost is a social individual who takes initiative and has shown a commitment to social causes. He previously volunteered his marketing skills for fiKks, a non-profit organization dedicated to helping people with problematic debts in the Netherlands.

He believes that marketing and snow have something in common: timing is everything. A message is only magical at the right moment.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Growth Hacking
Has direct experience as a Growth Hacker at a non-profit and received formal training, focusing on optimizing and growing organizations through data-driven experiments.
Efficient Workflows
Posted about using Asana to manage thousands of tasks and hundreds of projects, highlighting a philosophy of working smarter, not harder.
Brand Identity
He proudly announced Leapforce's new brand identity after a year of work, showing a deep investment in a company's public image and expression.

Media Appearances

Joost has no verified media appearances

Work History

12-2025
Marketing Manager at Leapforce
11-2024 - 12-2025
Growth Team Lead at Leapforce
11-2021 - 11-2024
Lead Campaigning at Leapforce
5-2019 - 10-2019
Growth Hacker at fiKks
4-2019 - 10-2019
Growth Hacking Trainee at The Talent Institute

Education

2013 - 2018
Bachelor of Business Administration - BBA from Amsterdam University of Applied Sciences
2007 - 2013
HAVO diploma from Fioretti College (Hoofdlocatie)

More Information

Social Presence :

Prographics :

Exp : 8 Location : Netherlands Job Level : Middle Designation : Marketing Manager at Leapforce
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Insights For Selling To Joost

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joost is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Joost

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joost move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Joost take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Joost

Personality Compatibility


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