Rick Schuitert

Inquirer
DISC Type : cd

Founder at Traction

Goes, Zeeland, Netherlands

Overview

Rick Schuitert is the Founder of Traction and a Business Development Manager at JEX, where he architects commercial growth for B2B companies. He specializes in integrating strategy, sales, marketing, and technology to help businesses scale. Colleagues describe him as reliable, insightful, and a true "go-getter".

Outside of work, Rick is passionate about sports and adventure. He is connected to the football club VV Kloetinge and is an avid motorsports fan, having attended the Zandvoort GP and raced karts. His adventurous side includes experiences like skydiving and abseiling from the Euromast.

Interesting fact: After years away, he has recently returned to what is described as "his" football club, VV Kloetinge.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

B2B Growth Strategy
As the founder of Traction, his focus is on helping B2B companies accelerate growth by connecting strategy, structure, and technology.
Relationship-Based Sales
He has publicly stated that sales is ultimately about building a strong relationship, not just about the deal, targets, or tooling.
Motorsports
He is a fan of high-speed racing, having attended the Formula 1 Grand Prix in Zandvoort and participated in professional karting.

Media Appearances

Rick has no verified media appearances

Work History

9-2025
Founder at Traction
6-2024
Business Development Manager at JEX
4-2023 - 6-2024
Team Lead Project Marketing at JEX
2-2021 - 4-2023
Key Account Manager at JEX
8-2018 - 7-2020
Chauffeur at W & A Fish B.V.

Education

9-2016 - 3-2021
Bedrijfskunde MER from HZ University of Applied Sciences
2019 - 2019
Minor from University of Inland Norway

More Information

Social Presence :

Prographics :

Exp : 7 Location : Goes, Zeeland, Netherlands Job Level : Leadership Designation : Founder at Traction
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rick

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • Their decision making speed is somewhere in the middle.
  • Can Rick take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rick

Personality Compatibility


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