Madelon Olsthoorn in

Madelon Olsthoorn

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Founder at Marketlyft
📍 Amsterdam, North Holland, Netherlands

Madelon Olsthoorn is the founder of Marketlyft, specializing in AI-driven B2B growth for the Media Technology industry. With experience as both a vendor and a customer for Telcos and Broadcasters, she possesses a deep understanding of market dynamics. Colleagues describe her as strategic, customer-centric, and decisive.

Outside of her primary role, Madelon is actively involved in non-profit governance, serving on the supervisory board for Dutch public broadcaster KRO-NCRV and as a board member for Kansfonds. She appreciates her life in Amsterdam, sharing her enjoyment of the city, especially during moments like a heavy snowfall.

She has a unique blend of high-level marketing expertise and a commitment to public service through her board memberships.

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Experience
6 Years
Current Role
Founder
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Madelon cares about

AI in B2B Marketing
Her company focuses on AI-driven growth, and she frequently posts about how AI has transformed her work, while also cautioning against losing personality in marketing.
Media Technology
Her career is rooted in this space, with extensive hands-on experience working with and for broadcasters and telecommunication companies.
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Career

Work history

5-2023
Founder
Marketlyft
12-2018
Member Of The Supervisory Board - Lid Raad van Toezicht
KRO-NCRV
5-2023
Bestuurlijke functie
Kansfonds
10-2020 - 2-2023
Chief Marketing Officer
24i
1-2022 - 1-2023
Group Chief Marketing Officer Aferian, Amino & 24i
Amino
In the press

Media appearances

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Education
2014 - 2015
Business/Commerce
UCLA
1998 - 2004
master
University of Amsterdam
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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