Madelon Olsthoorn

Trailblazer
DISC Type : DI

Founder at Marketlyft

Amsterdam, North Holland, Netherlands

Overview

Madelon Olsthoorn is the founder of Marketlyft, specializing in AI-driven B2B growth for the Media Technology industry. With experience as both a vendor and a customer for Telcos and Broadcasters, she possesses a deep understanding of market dynamics. Colleagues describe her as strategic, customer-centric, and decisive.

Outside of her primary role, Madelon is actively involved in non-profit governance, serving on the supervisory board for Dutch public broadcaster KRO-NCRV and as a board member for Kansfonds. She appreciates her life in Amsterdam, sharing her enjoyment of the city, especially during moments like a heavy snowfall.

She has a unique blend of high-level marketing expertise and a commitment to public service through her board memberships.

Personality Overview

Assertive

Charismatic

Achievement-Oriented

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They will bat for you if they come to believe in you.

Topics They Care About

AI in B2B Marketing
Her company focuses on AI-driven growth, and she frequently posts about how AI has transformed her work, while also cautioning against losing personality in marketing.
Media Technology
Her career is rooted in this space, with extensive hands-on experience working with and for broadcasters and telecommunication companies.
Non-profit Governance
Holds board member positions at KRO-NCRV, a major public broadcaster, and Kansfonds, indicating a strong interest in public service and social causes.

Media Appearances

Madelon has no verified media appearances

Work History

5-2023
Founder at Marketlyft
12-2018
Member Of The Supervisory Board - Lid Raad van Toezicht at KRO-NCRV
5-2023
Bestuurlijke functie at Kansfonds
10-2020 - 2-2023
Chief Marketing Officer at 24i
1-2022 - 1-2023
Group Chief Marketing Officer Aferian, Amino & 24i at Amino

Education

2014 - 2015
Business/Commerce from UCLA
1998 - 2004
master from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 6 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Founder at Marketlyft
URL has been copied!

Insights For Selling To Madelon

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madelon is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Madelon

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Madelon move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Madelon take some risk or not?

  • If necessary, they will be ready to take risks.

You And Madelon

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.