Joost De Bruin

Questioner
DISC Type : c

Managing Director HSO Netherlands at HSO

Vleuten, Utrecht, Netherlands

Overview

Joost de Bruin is the Managing Director for HSO Netherlands, leveraging his extensive experience as the former CEO of Ordina Netherlands. He specializes in guiding companies through large-scale digital transformations and delivering sustainable growth. He holds a Doctorandus degree from the University of Groningen and is recognized for building high-performing teams in the technology sector.

He is a former member of the Cyber Security Raad, the independent strategic advisory body on cybersecurity for the Dutch Cabinet.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Digital Acceleration
He has publicly expressed concern that the pace of digital transformation is too slow to keep up with major societal and legislative changes.
Strategic Cybersecurity
As a former member of the Dutch Cyber Security Council, he focuses on the impact of new EU legislation like the Cyber Resilience Act.
Talent Development
He actively promotes HSO's Young Professional Program, which is designed to develop new talent into experts in IT consultancy.

Media Appearances

Joost has no verified media appearances

Work History

11-2025
Managing Director HSO Netherlands at HSO
3-2025 - 11-2025
Group Managing Director at TriFinance Nederland
7-2023 - 3-2025
Member Cyber Security Council at Cyber Security Raad
2-2023 - 3-2025
Board Member at NLdigital - het collectief van de digitale sector
1-2021 - 2-2025
CEO Ordina Netherlands at Ordina

Education

1998 - 2000
Doctorandus from University of Groningen
1996 - 1998
Bedrijfskader from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 24 Location : Vleuten, Utrecht, Netherlands Job Level : Mid-senior Designation : Managing Director HSO Netherlands at HSO
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Insights For Selling To Joost

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joost is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Joost

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joost move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Joost take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Joost

Personality Compatibility


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