Jordi Esturi

Inquirer
DISC Type : cd

CMO at Brickken

Spain

Overview

Jordi Esturi is the CMO at Brickken, where he leverages over 20 years of experience to scale institutional Real-World Asset (RWA) tokenization. He specializes in creating go-to-market strategies that bridge traditional finance and Web3, turning complex blockchain infrastructure into adoptable products. He holds a Postgraduate degree in Blockchain from EADA Business School.

He believes that real business and deals are closed through personal connections made at in-person events, a philosophy he applies to building Brickkens global presence.

Personality Overview

Hard To Convince

Upfront

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

RWA Tokenization
He is focused on making the tokenization of real-world assets usable, scalable, and ready for institutional adoption.
Web3 GTM Strategy
He specializes in designing go-to-market strategies and clear messaging to help Web3 and fintech infrastructure companies gain institutional trust.
In-Person Networking
He is a strong advocate for face-to-face meetings, believing that real business deals and valuable connections are made in person, not over calls.

Media Appearances

Genzio Interview | Jordi Esturi - CMO - Brickken | Token2049. Featured in YouTube

See Now

Work History

1-2024
CMO at Brickken
8-2023
Freelance at Various
11-2022 - 8-2023
CMO at Synergy Games
2-2022 - 11-2022
Business Development Europe at The NFT Brewery
9-2020 - 11-2022
Project Manager at Inlea

Education

2018 - 2019
Postgraduate in Blockchain from EADA Business School
2007 - 2010
Bachelor's Degree in Marketing from ESERP Business & Law School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Spain Job Level : Leadership Designation : CMO at Brickken
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Insights For Selling To Jordi

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jordi is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jordi

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jordi move?

  • Their decision making speed is somewhere in the middle.
  • Can Jordi take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jordi

Personality Compatibility


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