Jorge Goytortúa

Critic
DISC Type : C

CEO at Cross Border Xpress

San Diego County, California, United States

Overview

Jorge has no verified overview

Personality Overview

Critic

Precise

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Jorge has no verified topics they care about

Media Appearances

Jorge has no verified media appearances

Work History

4-2018
CEO at Cross Border Xpress
6-2011 - 3-2018
Sr Vice President Global Sales at Aeromexico
5-2010 - 6-2011
Vice President Sales North America at Aeromexico
4-2008 - 4-2010
Vice President Sales US and Canada at Mexicana Airlines
11-2003 - 3-2008
Regional Vice President Sales West Coast US and Canada at Mexicana Airlines

Education

2015 - 2016
Advance Management Program (AD) from IPADE Business School
1999 - 2000
BA from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 24 Location : San Diego County, California, United States Job Level : Leadership Designation : CEO at Cross Border Xpress
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Insights For Selling To Jorge

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jorge

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jorge move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jorge take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jorge

Personality Compatibility


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