José Armillas

Judge
DISC Type : Dc

Director Ejecutivo de Transformación at BanBajío

Mexico City Metropolitan Area

Overview

José is the Executive Director of Transformation at BanBajío, driving convergence between institutional stability and technological innovation. His expertise spans AI, Big Data, and digital transformation, with previous leadership roles as a Partner at Deloitte and Head of Data at Banamex. Colleagues describe him as a persevering and resolving intellectual leader.

He is keenly interested in the next wave of technological evolution, including cognitive and immersive interfaces, artificial intelligence agents, and tokenomics. José is driven by a hunger for new knowledge and the future possibilities of near-limitless computing and the complete digitization of the world through IoT.

Unique fact: While leading the data strategy at Banamex, he described his team as the "2, 000 data souls" accompanying him on his mission.

Personality Overview

Objective Thinker

Features Driven

Demanding

They are very proud of what they do.  They like to be in a position where they can control the conversation and terms. They respond better to strong and respectful interactions.

Topics They Care About

Digital Transformation
He is currently the Executive Director of Transformation at BanBajío and has a career focused on leading companies through technological and cultural change.
Data & AI Leadership
His headline includes "Head of Data & IA" and he previously led a team of approximately 2, 000 data professionals at Banamex, focusing on data strategy and execution.
Future Technologies
He expresses a strong forward-looking interest in emerging concepts like cognitive interfaces, tokenomics, and the Internet of Things (IoT).

Media Appearances

José has no verified media appearances

Work History

1-2026
Director Ejecutivo de Transformación at BanBajío
10-2025
Member at CDO LATAM
10-2025 - 12-2025
Socio at Deloitte
8-2024 - 4-2025
Managing Director - Head of Data at BANAMEX BANCO NACIONAL DE MÉXICO
1-2023 - 6-2024
Senior Director - USA - Member of the Board MX at Minsait

Education

2006 - 2006
Postgrado from Universidad Politécnica de Madrid
2002 - 2005
Diplomado CESEDEN from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 30 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Director Ejecutivo de Transformación at BanBajío
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Insights For Selling To José

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from José

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will José move?

  • They can take decisions very fast if you manage to convince them.
  • Can José take some risk or not?

  • The risks don’t matter much to them.

You And José

Personality Compatibility


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