José Flaton

Examiner
DISC Type : cs

Eigenaar at Flaton Coaching, Training en Advies

Delft, South Holland, Netherlands

Overview

José Flaton is the owner of Flaton Coaching, leveraging over 20 years of experience as co-founder of a family-run real estate agency. She specializes in systemic leadership and coaching for family businesses, drawing on her background as an Assistant-Broker and a former primary school teacher of 13 years. Colleagues describe her as reliable, accurate, and a great organizer.

Her professional passion is deeply personal, stemming from her own journey of transitioning from an operational role in her familys real estate firm. This experience fuels her desire to help other entrepreneurs navigate similar challenges. José is married with two daughters, one of whom also works in the family business, and she hosts a podcast on this topic.

Unique fact: Before co-founding a successful real estate agency, José worked as a primary school teacher for 13 years.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Family Business Dynamics
Her coaching practice is dedicated to helping entrepreneurs in family businesses improve leadership and communication, inspired by challenges in her own successful family company.
Systemic Leadership
She is a trained systemic coach, using this methodology to help business owners understand and resolve complex underlying issues within their family and organizational systems.
Career Transitions
She personally navigated a significant career change, moving from education to co-founding a real estate agency, and later transitioning to her current coaching practice.

Media Appearances

José has no verified media appearances

Work History

6-2021
Eigenaar at Flaton Coaching, Training en Advies
3-2003
Eigenaar at Flaton makelaars en taxateurs
3-2020
Oprichter at Heel Pijnacker-Nootdorp Helpt
11-2021 - 8-2024
Docent at Academy voor Vastgoed
9-2011 - 9-2021
Secretaris at Bedrijvenpark De Boezem

Education

9-2024 - 8-2025
Systeemopsteller from Ja tegen Nu Academie
9-2023 - 11-2023
Systemisch interveniëren in organisaties from Ja tegen Nu Academie

More Information

Social Presence :

Prographics :

Exp : 21 Location : Delft, South Holland, Netherlands Job Level : N/A Designation : Eigenaar at Flaton Coaching, Training en Advies
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Insights For Selling To José

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from José

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will José move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can José take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And José

Personality Compatibility


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