José Inesta

Observer
DISC Type : ic

Executive Director at LagunaFest Multimedia

Mexico

Overview

José Iñesta is the CEO of Pixelatl, an organization he co-founded to develop Mexicos creative industries. An engineer by training with a Masters in Global Management, he is a passionate advocate for connecting Latin American animation, comic, and videogame talent with the global market, earning him the prestigious MIFA Animation Industry Award.

Deeply committed to community, José began his career working on projects supporting minors and mothers in precarious situations. This passion for empowerment now fuels his work in the creative sector. He maintains a strong interest in the final products of the industry, following major players like PlayStation and Sony Pictures Entertainment.

He defines himself as an "animation cheerleader" who has never animated himself but prefers to inspire and support the careers of others.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Mexican Creative Industries
He is dedicated to fostering collaboration and creating platforms for Mexican creators to develop original intellectual property for a global audience.
Connecting Talent
A core part of his mission is to connect Latin American creators with executives, publishers, and mentors from the international entertainment industry.
Empowering Storytellers
He is passionate about shifting Mexico from being a consumer of foreign stories to a creator of its own narratives for the world stage.

Media Appearances

José has no verified media appearances

Work History

5-2012 - 1-2013
Executive Director at LagunaFest Multimedia
4-2012
CEO at ARTIC
2012 - 2015
Artistic Director at Pixelatl
6-2011 - 3-2012
CEO - C level management at CROMAfest
4-2011
CEO at Pixelatl

Education

1993 - 1997
BS from The University of Texas at Austin
Master in Global Management from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mexico Job Level : Leadership Designation : Executive Director at LagunaFest Multimedia
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Insights For Selling To José

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from José

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will José move?

  • They like to analyze well and then make their decisions.
  • Can José take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And José

Personality Compatibility


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