José Luis QUIARO Briceno in

José Luis QUIARO Briceno

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Sales Vice President - Brazil at Procter & Gamble
📍 Greater São Paulo Area, Brazil

José Luis is a seasoned sales executive with over 16 years of experience leading commercial operations for Procter & Gamble in Brazil, Colombia, and Venezuela. He is an expert in trade marketing and go-to-market strategy, and holds a degree in Mechanical Engineering.

He is passionate about leadership and building strong relationships, frequently traveling to connect with his team, customers, and partners on the front lines. He is dedicated to understanding the needs of retailers and consumers to ensure P&Gs brands are accessible across Brazil.

Unique fact: He is a recipient of the prestigious P&G CEO Award, an honor reserved for less than 1% of the companys employees.

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Experience
4 Years
Current Role
Sales Vice President - Brazil
Job Level
Senior
Location
Greater São Paulo Area, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics José cares about

Commercial Leadership
He has over 16 years of experience leading commercial departments, including sales, trade marketing, and in-store execution for P&G in multiple Latin American countries.
Digital Transformation
He is an advocate for digital transformation and led initiatives to renew the culture and business approach during his time as Sales Head in Colombia.
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Career

Work history

1-2025
Sales Vice President - Brazil
Procter & Gamble
7-2023 - 3-2025
Senior Sales Director | Sales Head - Colombia
Procter & Gamble
5-2022 - 6-2023
Senior Sales Director Trade Marketing, GTM & In-Store Execution Brazil
Procter & Gamble
7-2007 - 5-2008
Development Engineer
Caterpillar Inc.
In the press

Media appearances

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Education
2002 - 2006
Mechanical Engineer
Universidad Nacional Experimental Politécnica 'Antonio José de Sucre'​
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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