José Luis QUIARO Briceno

Questioner
DISC Type : c

Sales Vice President - Brazil at Procter & Gamble

Greater São Paulo Area, Brazil

Overview

José Luis is a seasoned sales executive with over 16 years of experience leading commercial operations for Procter & Gamble in Brazil, Colombia, and Venezuela. He is an expert in trade marketing and go-to-market strategy, and holds a degree in Mechanical Engineering.

He is passionate about leadership and building strong relationships, frequently traveling to connect with his team, customers, and partners on the front lines. He is dedicated to understanding the needs of retailers and consumers to ensure P&Gs brands are accessible across Brazil.

Unique fact: He is a recipient of the prestigious P&G CEO Award, an honor reserved for less than 1% of the companys employees.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Commercial Leadership
He has over 16 years of experience leading commercial departments, including sales, trade marketing, and in-store execution for P&G in multiple Latin American countries.
Digital Transformation
He is an advocate for digital transformation and led initiatives to renew the culture and business approach during his time as Sales Head in Colombia.
Go-to-Market Strategy
A core part of his expertise, he has created long-term visions for go-to-market and distributor operations to expand portfolio footprints in major markets like Brazil.

Media Appearances

José has no verified media appearances

Work History

1-2025
Sales Vice President - Brazil at Procter & Gamble
7-2023 - 3-2025
Senior Sales Director | Sales Head - Colombia at Procter & Gamble
5-2022 - 6-2023
Senior Sales Director Trade Marketing, GTM & In-Store Execution Brazil at Procter & Gamble
7-2007 - 5-2008
Development Engineer at Caterpillar Inc.

Education

2002 - 2006
Mechanical Engineer from Universidad Nacional Experimental Politécnica 'Antonio José de Sucre'​

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater São Paulo Area, Brazil Job Level : Senior Designation : Sales Vice President - Brazil at Procter & Gamble
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Insights For Selling To José Luis

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José Luis is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from José Luis

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will José Luis move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can José Luis take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And José Luis

Personality Compatibility


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