Rafael Ignacio Zapata Pineda

Critic
DISC Type : C

Vice President Finance - Brazil at Procter & Gamble

Panamá, Panama

Overview

Rafael is a finance executive with over 20 years of experience in the FMCG sector, currently serving as the Vice President of Finance for P&G Brazil. A graduate of Universidad Católica Andrés Bello, he has a strong background in strategic planning, commercial operations, and full P&L management in developing markets.

He is a multicultural leader, fully fluent in English, Spanish, and Portuguese, with extensive experience working in diverse and cross-functional teams. His career has given him a deep appreciation for collaborating across different cultural backgrounds, and he is noted as being open to relocation for new challenges.

In a recent milestone, he celebrated his first anniversary of returning to lead P&Gs finance division in Brazil.

Personality Overview

Objective Thinker

Precise

Information Seeker

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Change Leadership
Identifies himself as a change-leader in his professional summary, focusing on driving results and innovation within his teams.
Developing Markets
His career includes roles as Vice President of Finance for Latin America and Brazil, showing a clear focus on navigating and growing in developing economies.
Team Resilience
In a recent post, he highlighted the importance of leading a resilient team that operates with integrity and focus through demanding challenges.

Media Appearances

Rafael has no verified media appearances

Work History

7-2024
Vice President Finance - Brazil at Procter & Gamble
9-2021 - 7-2024
Vice President Finance - Latin America Fabric & Home Care at Procter & Gamble
11-2017 - 9-2021
Finance Director - Brazil Trade Finance at Procter & Gamble

Education

2001 - 2006
Bachelor from UCAB - Universidad Católica Andrés Bello

More Information

Social Presence :

Prographics :

Exp : 8 Location : Panamá, Panama Job Level : Senior Designation : Vice President Finance - Brazil at Procter & Gamble
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Insights For Selling To Rafael Ignacio

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael Ignacio is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rafael Ignacio

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rafael Ignacio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rafael Ignacio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rafael Ignacio

Personality Compatibility


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