Juliana Azevedo

Observer
DISC Type : ci

President of Home Care at Procter & Gamble

Panamá, Panama

Overview

Juliana Azevedo is the President of Global Home Care and P&G Professional at Procter & Gamble, leading the companys second-largest sector. With a career at P&G that began as an intern in 1996, she has a long history of brand leadership and innovation, holding degrees in both Industrial Engineering and Law.

Born and raised in São Paolo, Brazil, Juliana is a passionate advocate for education, youth development, and gender equality, serving as P&Gs Executive Sponsor for this cause. She is heavily involved in her community as a board member for United Way Worldwide and formerly as council president for UNICEF Brasil.

Unique fact: Juliana was the first woman to lead P&Gs entire business in Latin America, where she ignited a significant business turnaround.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Gender Equality
Serves as the Executive Sponsor for Gender Equality at P&G and speaks on the importance of creating opportunities for women in business.
Youth Education
Has stated that her personal mission is to promote education in Brazil and has served as council president for UNICEF Brasil to improve educational standards.
Consumer-Centric Innovation
Her work focuses on making household chores faster and more sustainable for consumers. She emphasizes reacting to changing consumer habits to drive growth.

Media Appearances

Juliana Azevedo – P&G Leadership Profile. Featured in Procter & Gamble Official Website

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LEADERS – Juliana Azevedo – Procter & Gamble Brazil (PDF Profile). Featured in Leaders Magazine (PDF)

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Work History

7-2024
President of Home Care at Procter & Gamble
5-2022 - 7-2024
P&G Latin America President at Procter & Gamble
2-2018 - 5-2022
Brazil Operation’s General Manager / Local President at Procter & Gamble
10-2021 - 4-2023
Council President at UNICEF Brasil
5-2021 - 5-2022
Council President at United Way Brasil

Education

Industrial Engineering from Escola Politécnica da USP
Law from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 7 Location : Panamá, Panama Job Level : N/A Designation : President of Home Care at Procter & Gamble
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Juliana

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Juliana take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Juliana

Personality Compatibility


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