José Ma. Guido Avila

Judge
DISC Type : Dc

Global Dupixent Patient Experience Lead Respiratory at Sanofi

Cambridge, Massachusetts, United States

Overview

José is a global pharmaceutical marketing executive at Sanofi, focusing on patient experience in respiratory care. An expert in AI-Marketing and omnichannel strategy, he holds an MBA from EU Business School and recently won the DTC Marketer of the Year award. People who have worked with him describe him as proactive, innovative, and results-oriented.

Personality Overview

Generally Skeptic

Objective Thinker

Fast But Wary

They like to act fast and expect others to do the same.  They are very proud of what they do. They are not focused on building rapport and relationships.

Topics They Care About

AI in Marketing
Identifies as an "AI-Marketing expert" and speaks at industry events about using AI to enhance content engagement and its implications for SEO in the pharma industry.
Patient Experience
His current role is Global Patient Experience Lead at Sanofi. He is focused on delivering personalized experiences for patients and has managed innovative patient research projects.
Omnichannel Engagement
He calls himself an "Omnichannel Guru" and often speaks on evolving pharma's customer engagement beyond traditional models to create personalized, multi-channel experiences for healthcare professionals.

Media Appearances

NEXT Pharma Stuff - José Ma. (Chema) Guido Avila from Sanofi. Featured in YouTube

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Work History

1-2023
Global Dupixent Patient Experience Lead Respiratory at Sanofi
2-2021 - 1-2023
Customer Engagement Transformation Lead at Sanofi
8-2018 - 2-2022
Global Brand Lead HCP Marketing at Sanofi
5-2017 - 8-2018
International Digital Manager Oncology at Boehringer Ingelheim
11-2014 - 4-2017
International Product Manager Oncology at Boehringer Ingelheim

Education

2014 - 2016
Master of Business Administration (MBA) from EU Business School
2008 - 2008
Postgraduate Pharmaceutical strategy from Instituto de Investigación e Innovación Farmacéutica

More Information

Social Presence :

Prographics :

Exp : 20 Location : Cambridge, Massachusetts, United States Job Level : N/A Designation : Global Dupixent Patient Experience Lead Respiratory at Sanofi
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Insights For Selling To José Ma.

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with José Ma. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from José Ma.

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will José Ma. move?

  • They can take decisions very fast if you manage to convince them.
  • Can José Ma. take some risk or not?

  • The risks don’t matter much to them.

You And José Ma.

Personality Compatibility


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