José is a results-driven global marketing leader in the FMCG industry, with a strong track record of building disruptive brands and turning around business performance. He has successfully led teams across seven countries, delivering significant growth for major brands like Häagen-Dazs and Old El Paso. He holds double degrees from ESCP Business School and Católica Lisbon.
Outside of his corporate roles, José is passionate about mentoring the next generation of business leaders. He serves as a mentor for Masters students at his alma mater, Católica Lisbon School of Business and Economics. His personal interests also include gaming, specifically PlayStation.
Unique fact: He has consistently reversed multi-year sales declines for major international brands, generating double-digit revenue growth.
Read the full overview →They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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