Jose A.

Commander
DISC Type : D

Director, Portfolio & Business Development at Scandinavian Tobacco Group

Copenhagen, Capital Region of Denmark, Denmark

Overview

José is a results-driven global marketing leader in the FMCG industry, with a strong track record of building disruptive brands and turning around business performance. He has successfully led teams across seven countries, delivering significant growth for major brands like Häagen-Dazs and Old El Paso. He holds double degrees from ESCP Business School and Católica Lisbon.

Outside of his corporate roles, José is passionate about mentoring the next generation of business leaders. He serves as a mentor for Masters students at his alma mater, Católica Lisbon School of Business and Economics. His personal interests also include gaming, specifically PlayStation.

Unique fact: He has consistently reversed multi-year sales declines for major international brands, generating double-digit revenue growth.

Personality Overview

Impact-Driven

Very Quick

Strong-Willed

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Brand Turnarounds
He has a proven ability to reverse performance declines, delivering over $25 million in incremental sales for Old El Paso and achieving a +12% YoY increase for Häagen-Dazs.
Global Portfolio Strategy
In his director role at Scandinavian Tobacco Group, he was responsible for leading global strategies, developing portfolios, and using market insights to drive growth.
FMCG Innovation
He excels at launching innovative product portfolios, such as a new festive nut range for Häagen-Dazs, to generate revenue and respond to consumer demand.

Media Appearances

Jose has no verified media appearances

Work History

6-2024
Director, Portfolio & Business Development at Scandinavian Tobacco Group
12-2023 - 6-2024
Senior International Portfolio Manager at Scandinavian Tobacco Group
6-2023
Mentor at Católica Lisbon School of Business and Economics
12-2021 - 11-2023
Head of Häagen-Dazs🍦 at General Mills
3-2020 - 2-2022
Founder at Off the Book - Amazon Marketplace

Education

2013 - 2015
Double Degree from ESCP Business School
2013 - 2015
Double Degree from Católica Lisbon School of Business and Economics

More Information

Social Presence :

Prographics :

Exp : 12 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director, Portfolio & Business Development at Scandinavian Tobacco Group
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Insights For Selling To Jose

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jose

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jose move?

  • If convinced, they can reach decisions quite fast.
  • Can Jose take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jose

Personality Compatibility


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