Jose Ignacio Zenteno

Critic
DISC Type : C

Sub Gerente Comercial 2W at Honda Motor de Chile S.A.

Chile

Overview

Jose Ignacio is a sales and commercial assistant manager at Honda Motor de Chile S. A. , specializing in the automotive and motorcycle sectors. With an MBA from Universidad de Chile, he has extensive experience in sales management, marketing strategy, product planning, and market analysis.

He has a strong interest in the strategies of major fast-moving consumer goods companies, following brands like Procter & Gamble, Unilever, and Nestlé. He is also passionate about the successful launch and market adoption of new products.

He spearheaded the Honda Navi project, which became the best-selling motorcycle model in Chile after its launch in 2021.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Motorcycle Industry Success
He has spent a significant portion of his career at Honda, celebrating key milestones like the Honda Navi becoming the top-selling model in Chile.
Strategic Product Planning
His roles have consistently involved product and market planning, including responsibility for new models and business intelligence for Honda's motorcycle division.
FMCG Brand Strategy
Shows a keen interest in the marketing and brand management of leading CPG companies like Procter & Gamble, Unilever, and Nestlé.

Media Appearances

Jose has no verified media appearances

Work History

12-2023
Sub Gerente Comercial 2W at Honda Motor de Chile S.A.
4-2023 - 12-2023
Jefe Comercial at Honda Motor de Chile S.A.
4-2022 - 5-2023
Jefe de Marketing, Product Planning and Market Research at Honda Motor de Chile S.A.
2-2015 - 10-2017
Marketing Coordinator - Brand manager at Natura
6-2013 - 1-2015
Marketing Analyst at Natura

Education

2015 - 2016
Master of Business Administration (M.B.A.) from Universidad de Chile
2014 - 2014
Diplomado Gestión de Negocios from Universidad de Chile

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chile Job Level : N/A Designation : Sub Gerente Comercial 2W at Honda Motor de Chile S.A.
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Insights For Selling To Jose Ignacio

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose Ignacio is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jose Ignacio

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jose Ignacio move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jose Ignacio take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jose Ignacio

Personality Compatibility


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