Jose Ignacio is a sales and commercial assistant manager at Honda Motor de Chile S. A. , specializing in the automotive and motorcycle sectors. With an MBA from Universidad de Chile, he has extensive experience in sales management, marketing strategy, product planning, and market analysis.
He has a strong interest in the strategies of major fast-moving consumer goods companies, following brands like Procter & Gamble, Unilever, and Nestlé. He is also passionate about the successful launch and market adoption of new products.
He spearheaded the Honda Navi project, which became the best-selling motorcycle model in Chile after its launch in 2021.
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