Beatriz Castro Martinez

Activist
DISC Type : Cd

Regional CX & Customer Support Manager Chile, Colombia & Peru at IKEA

Chile

Overview

Beatriz Castro Martinez is a commercial engineer from Pontificia Universidad Católica de Chile with extensive management experience in customer experience across retail, insurance, and financial services. She specializes in leading customer-centric transformations by integrating Voice of the Customer (VoC) programs and advanced data analytics at companies like IKEA, MetLife, and AIG.

Outside of her direct role, Beatriz is passionate about the principles of building trust and purpose within organizations. Her interests suggest an admiration for innovative, customer-focused brands like The Walt Disney Company and Google. She values a human-centric approach to business and leadership that empowers people and delivers results.

Unique fact: She is a proponent of Ingvar Kamprads philosophy, "Not to keep our desks too far away from where the action happens, " emphasizing leaderships proximity to customers and coworkers.

Personality Overview

Perfectionist

Observative

Value Conscious

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Customer-Centric Transformation
Her career has focused on leading customer-centric transformations in the financial services, insurance, and retail industries.
Voice of the Customer (VoC)
Specializes in designing and implementing business models that integrate VoC, leveraging it with advanced data analytics and agile processes.
Value-Based Leadership
Shares content on the importance of trust and purpose as foundational elements for converting relationships into tangible results.

Media Appearances

Beatriz has no verified media appearances

Work History

4-2023
Regional CX & Customer Support Manager Chile, Colombia & Peru at IKEA
8-2021 - 3-2023
Regional Customer Support Center Manager Chile, Colombia & Perú at IKEA
10-2016 - 9-2020
Customer Experience and Business Development Manager at COLMENA COMPAÑÍA DE SEGUROS DE VIDA S.A.
8-2014 - 8-2016
VP of Sales and Customer Service- Trademarks and Patents. at MARCARIA.COM
1-2011 - 2-2014
Engagement Manager at METLIFE CHILE SEGUROS DE VIDA S.A.

Education

1994 - 1998
Business Administration degree from Pontificia Universidad Católica de Chile
2004 - 2004
Dirección de Servicios (Service Management) diploma from Universidad Adolfo Ibáñez
10-2025 - 11-2025
Inteligencia Artificial para Alta Dirección. from Pontificia Universidad Católica de Chile

More Information

Social Presence :

Prographics :

Exp : 24 Location : Chile Job Level : Middle Designation : Regional CX & Customer Support Manager Chile, Colombia & Peru at IKEA
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Insights For Selling To Beatriz

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatriz is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Beatriz

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Beatriz move?

  • Their decision making speed is somewhere in the middle.
  • Can Beatriz take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Beatriz

Personality Compatibility


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