Beatriz Castro Martinez

Beatriz Castro Martinez is a commercial engineer from Pontificia Universidad Católica de Chile with extensive management experience in customer experience across retail, insurance, and financial services. She specializes in leading customer-centric transformations by integrating Voice of the Customer (VoC) programs and advanced data analytics at companies like IKEA, MetLife, and AIG.

Outside of her direct role, Beatriz is passionate about the principles of building trust and purpose within organizations. Her interests suggest an admiration for innovative, customer-focused brands like The Walt Disney Company and Google. She values a human-centric approach to business and leadership that empowers people and delivers results.

Unique fact: She is a proponent of Ingvar Kamprads philosophy, "Not to keep our desks too far away from where the action happens, " emphasizing leaderships proximity to customers and coworkers.