JOSE LUIS PUYUELO

Evaluator
DISC Type : Dcs

Global Category Director Chemicals at Roquette

Geneva, Geneva, Switzerland

Overview

José Luis is a global procurement leader with over 25 years of experience in chemicals, food, and pharma. He specializes in shaping sourcing strategies that balance cost, sustainability, and resilience. Colleagues describe him as a passionate and exceptional leader with a positive spirit and strong market insight.

He is an engaged alumnus of his alma mater, recently participating as an expert panelist in a roundtable discussion celebrating the 20th anniversary of their Masters program. He holds an MBA from EADA Business School and a Masters from Instituto Químico de Sarrià.

Unique fact: José Luis co-authored a publication titled "E85, Power, and Emissions - Are they compatible? "

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Sustainable Sourcing
He emphasizes embedding sustainability into procurement, working on responsible sourcing for bio-based materials like palm oil and focusing on life cycle assessments.
Geopolitical Market Dynamics
He actively analyzes macroeconomic trends, such as USDA reports, to translate geopolitical volatility into actionable business scenarios and manage risk.
Procurement Transformation
His career focuses on elevating procurement to be a strategic partner to the business, driving value creation, and supporting major M&A integrations.

Media Appearances

JOSE has no verified media appearances

Work History

5-2025
Global Category Director Chemicals at Roquette
1-2025
Chairman of the Executive Board at Nutrition & Biosciences Switzerland GmbH
12-2023
Procurement Director Pharma - EMEA at IFF
8-2022 - 1-2024
Global Category Director - Petrochemicals at IFF
2-2021 - 8-2022
Global Category Manager - Vegetable Oils and Derivatives at IFF

Education

2002 - 2004
MBA from EADA Business School
2006 - 2007
Master from Instituto Químico de Sarria

More Information

Social Presence :

Prographics :

Exp : 22 Location : Geneva, Geneva, Switzerland Job Level : Mid-senior Designation : Global Category Director Chemicals at Roquette
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Insights For Selling To JOSE LUIS

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JOSE LUIS is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from JOSE LUIS

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will JOSE LUIS move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can JOSE LUIS take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And JOSE LUIS

Personality Compatibility


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