Jose Ramos

Captain
DISC Type : DS

Vice President Marketing at United Way Bay Area

San Francisco, California, United States

Overview

Jose is a performance marketing executive with extensive experience in customer acquisition and demand generation for major brands like NortonLifeLock and startups. Educated with an MBA from Stanford, he is described by colleagues as a strategic, hands-on, and data-driven leader. He excels in building marketing capabilities from the ground up.

Outside of his professional work, Jose is a passionate advocate and volunteer for community-based causes. He is deeply involved with the American Cancer Society and his work with the United Way Bay Area reflects a strong commitment to supporting local communities and fostering volunteerism to create positive impact.

He was one of only twelve volunteers out of two million to receive the American Cancer Societys prestigious St. George National Medal of Honor.

Personality Overview

Consummate Professional

Output-Driven

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Performance Marketing
His career is centered on data-driven marketing, managing large budgets for customer acquisition at companies like NortonLifeLock and building analytics functions from scratch.
Cancer Advocacy
As a self-described "cancer warrior" and decorated volunteer, he is deeply committed to supporting the American Cancer Society's mission through legislative and community action.
Community Engagement
In his role at United Way Bay Area and through his social posts, he frequently highlights the importance of supporting local communities and neighbors.

Media Appearances

Staff Leadership – United Way Bay Area. Featured in United Way Bay Area (official website)

See Now

Work History

7-2024
Vice President Marketing at United Way Bay Area
Chief Marketing Officer at Legends of Learning
Vice President, Marketing & Community Engagement at United Way Bay Area
Marketing Advisor - Early Stage Startup at Stealth Mode
Senior Director, Global Customer Acquisition at NortonLifeLock

Education

Master of Business Administration - MBA from Stanford University Graduate School of Business
Bachelor of Science - BS from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 1 Location : San Francisco, California, United States Job Level : Senior Designation : Vice President Marketing at United Way Bay Area
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Insights For Selling To Jose

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jose is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jose

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jose move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jose take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jose

Personality Compatibility


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