Josefa Correa Barba

Researcher
DISC Type : Cs

Head of CRM, Analytics&Data Managment of HSBC at HSBC

Benito Juárez, Mexico City, Mexico

Overview

Josefa Correa Barba is the Head of CRM, Analytics & Data Management at HSBC, with extensive experience in customer strategy and campaign management. She previously held various leadership roles at Citibanamex, focusing on credit products and client strategy. She holds a degree in Applied Mathematics and Computation from Facultad de Estudios Superiores Acatlán.

Josefa values positive communication and correctness in words. Her interests include major technology companies like Oracle and Microsoft, suggesting an interest in enterprise software and data solutions.

She believes in using positive and correct words, reflecting a mindful communication style.

Personality Overview

Cost Conscious

ROI Seeker

Process Focused

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

CRM Strategy
As Head of CRM at HSBC, she is directly responsible for customer relationship management initiatives and their strategic implementation.
Data Analytics
Her role as Head of Analytics & Data Management highlights her focus on leveraging data for strategic decision-making and insights.
Campaign Management
Her past role as Subdirector de Campañas y Canales at Citibanamex demonstrates significant experience in managing marketing campaigns.

Media Appearances

Josefa has no verified media appearances

Work History

5-2022
Head of CRM, Analytics&Data Managment of HSBC at HSBC
7-2019 - 5-2022
Subdirector de Campanas y Canales at Citibanamex
1-2016 - 7-2019
Subdirectora Estrategia de Clientes at Citibanamex
8-2012 - 12-2015
Cordinador de productos de Credito a Nivel Cliente at Citibanamex

Education

2010 - 2011
Diplomado from IPADE Business School
1988 - 1992
Lic Matematicas Aplicadas y Computacion from Facultad de Estudios Superiores Acatlán

More Information

Social Presence :

Prographics :

Exp : 13 Location : Benito Juárez, Mexico City, Mexico Job Level : Mid-senior Designation : Head of CRM, Analytics&Data Managment of HSBC at HSBC
URL has been copied!

Insights For Selling To Josefa

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josefa is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Josefa

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Josefa move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Josefa take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Josefa

Personality Compatibility


Other HSBC Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.