Joseph Pointon

Questioner
DISC Type : c

Lead Security Architect at Asda

Liverpool, England, United Kingdom

Overview

Joseph Pointon is the Lead Cyber Security Architect at Asda, an experienced professional skilled in risk management, SOC design, and security auditing. He holds a Bachelor of Science from De Montfort University and provides strategic direction to a team of security architects.


He authored a paper analyzing the evolving cyber security requirements within Industrial Control Systems (ICS) networks.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Enterprise Architecture
Holds a BCS Practitioner Certificate in Enterprise and Solution Architecture and leads a team of security architects.
Cyber Risk Management
A core skill listed in his professional summary and a key responsibility in previous roles at Avient Corporation and BT.
Cloud Security
Demonstrates expertise through certifications including Azure Az-900 and Microsoft Certified: Azure Security Engineer Associate.

Media Appearances

Joseph has no verified media appearances

Work History

10-2025
Lead Security Architect at Asda
7-2024
Cyber Security Architect at Asda
11-2022 - 7-2024
Senior Security Analyst at Avient Corporation
5-2020 - 1-2023
Cyber Security Consultant at BT
7-2017 - 5-2020
Cyber Security Analyst at BT

Education

6-2019 - 5-2022
Bachelor of Science - BS from De Montfort University
2017 - 2019
Foundation degree from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Liverpool, England, United Kingdom Job Level : Middle Designation : Lead Security Architect at Asda
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Insights For Selling To Joseph

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joseph is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Joseph

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joseph move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Joseph take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Joseph

Personality Compatibility


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