Josh Darby

Enthusiast
DISC Type : i

Marketing Director at 7 Days Performance

London, England, United Kingdom

Overview

Josh Darby is a marketing leader with deep expertise in the online gambling industry since 2003. As CMO and Board Member at 7Days Performance, he draws on experience from founding and exiting a VC-backed tech company, Cloud Canyon Ltd. He holds a BA (Hons) from Staffordshire University and is described as knowledgeable, reliable, and creative.

Outside of his primary professional focus, Josh has shown a keen interest in the property sector, specifically seeking connections with UK property developers for potential ventures or collaborations.

He co-founded and successfully exited Cloud Canyon Ltd, a venture capital-backed B2B technology and consultancy provider.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Online Gaming & Raffles
His career since 2003 has been in online gambling. He is the founder of 7 Days Labs, which focuses on scaling raffle businesses.
B2B Tech Ventures
Co-founded Cloud Canyon Ltd, a venture capital-backed B2B tech provider, which he successfully exited. Shows a strong entrepreneurial background in technology.
Large-Scale Marketing
As CMO, he recently highlighted a new TV ad campaign following £125m in prize giveaways, indicating a focus on major brand marketing initiatives.

Media Appearances

Josh has no verified media appearances

Work History

5-2022
Marketing Director at 7 Days Performance
5-2017
Co-Founder & Director at Cloud Canyon Media
5-2010
CEO at Deepstack Media Ltd
3-2008 - 10-2010
UK CRM Manager at Betfair
4-2007 - 3-2008
Casino Marketing Manager at UK TOTE GROUP

Education

1999 - 2003
BA (Hons) from University of Staffordshire

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at 7 Days Performance
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Insights For Selling To Josh

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josh is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Josh

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Josh move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Josh take some risk or not?

  • They can take some low-probability risks if needed.

You And Josh

Personality Compatibility


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