Josh Enzer

Enthusiast
DISC Type : i

SVP Strategy at Yotpo

United States

Overview

Josh Enzer is the SVP of Strategy at Yotpo, overseeing strategic planning, M&A, and key initiatives. He previously co-founded Swell, a loyalty platform, and led its successful acquisition by Yotpo in 2018. He attended the Questrom School of Business at Boston University.

He co-founded the incentive marketing platform Swell and successfully sold it to his current employer, Yotpo.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

eCommerce Loyalty
Co-founded Swell, a customer loyalty platform, and frequently discusses strategies for data-driven incentive marketing and customer retention in his role at Yotpo.
D2C Strategy
Analyzes direct-to-consumer trends in his public posts, including checkout conversion, the impact of free shipping on AOV, and fulfillment logistics.
Mergers & Acquisitions
His role as SVP of Strategy at Yotpo explicitly includes responsibility for M&A, building on his firsthand experience selling his own company.

Media Appearances

Josh has no verified media appearances

Work History

1-2023
SVP Strategy at Yotpo
3-2021 - 1-2023
VP Strategy at Yotpo
8-2019 - 3-2021
VP Product Marketing at Yotpo
8-2018 - 8-2019
General Manager / Co-Founder at Swell (A Yotpo Company)
3-2015 - 8-2018
Co-Founder and CEO at Swell (A Yotpo Company)

Education

2005 - 2009
Education details unavailable from Questrom School of Business, Boston University

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Leadership Designation : SVP Strategy at Yotpo
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Insights For Selling To Josh

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Josh is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Josh

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Josh move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Josh take some risk or not?

  • They can take some low-probability risks if needed.

You And Josh

Personality Compatibility


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