Joy Kelly (Strazza) in

Joy Kelly (Strazza)

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Executive Creative Director at Fifth Element
📍 Montclair, New Jersey, United States

Joy Kelly is the Executive Creative Director and co-founder of Fifth Element. Her career has been focused on creative leadership in the advertising space, with previous senior roles at agencies like ConcentricLife/Accenture Song and Area 23. She holds a Bachelors degree from Montclair State University.

As a working mother, she is a vocal supporter of causes that advocate for women and maternity support in the workplace. She and her business partner describe themselves as having "boundless optimism and golden-retriever energy, " reflecting a positive and enthusiastic approach to their work and collaborations.

She has served as a jury member for prestigious industry awards, including the Clio Health Awards and the NYF Health Awards.

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Experience
10 Years
Current Role
Executive Creative Director
Job Level
Senior
Location
Montclair, New Jersey, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Joy cares about

Agency Leadership
Co-founded her own creative agency, Fifth Element, building it on the core values of bold creativity, fearless curiosity, and egoless collaboration.
Healthcare Creativity
Has an extensive background in health-focused advertising and serves as a juror for top industry competitions like the Clio Health and NYF Health Awards.
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Career

Work history

10-2025
Executive Creative Director
Fifth Element
5-2024 - 10-2025
EVP Group Creative Director
ConcentricLife/Accenture Song
11-2022 - 5-2024
SVP Creative Director
Area 23
10-2019 - 11-2022
VP Creative Director
Area 23
10-2019
VP Associate Creative Director
Area 23
In the press

Media appearances

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Education
2004 - 2008
Bachelor's degree
Montclair State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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