Joy Kelly (Strazza)

Energizer
DISC Type : I

Executive Creative Director at Fifth Element

Montclair, New Jersey, United States

Overview

Joy Kelly is the Executive Creative Director and co-founder of Fifth Element. Her career has been focused on creative leadership in the advertising space, with previous senior roles at agencies like ConcentricLife/Accenture Song and Area 23. She holds a Bachelors degree from Montclair State University.

As a working mother, she is a vocal supporter of causes that advocate for women and maternity support in the workplace. She and her business partner describe themselves as having "boundless optimism and golden-retriever energy, " reflecting a positive and enthusiastic approach to their work and collaborations.

She has served as a jury member for prestigious industry awards, including the Clio Health Awards and the NYF Health Awards.

Personality Overview

Full Of Energy

Big Picture Person

Believer

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Agency Leadership
Co-founded her own creative agency, Fifth Element, building it on the core values of bold creativity, fearless curiosity, and egoless collaboration.
Healthcare Creativity
Has an extensive background in health-focused advertising and serves as a juror for top industry competitions like the Clio Health and NYF Health Awards.
Supporting Working Mothers
As a working mother, she has publicly voiced her support for organizations that advocate for women who lose job stability due to a lack of maternity support.

Media Appearances

Joy has no verified media appearances

Work History

10-2025
Executive Creative Director at Fifth Element
5-2024 - 10-2025
EVP Group Creative Director at ConcentricLife/Accenture Song
11-2022 - 5-2024
SVP Creative Director at Area 23
10-2019 - 11-2022
VP Creative Director at Area 23
10-2019
VP Associate Creative Director at Area 23

Education

2004 - 2008
Bachelor's degree from Montclair State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Montclair, New Jersey, United States Job Level : Senior Designation : Executive Creative Director at Fifth Element
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Insights For Selling To Joy

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Joy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Joy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Joy take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Joy

Personality Compatibility


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