Juan Carlos Mora

Inquirer
DISC Type : cd

Presidente at Grupo Cibest

Colombia

Overview

Juan Carlos Mora is the President of Bancolombia, where he has built a career spanning over 30 years. With an MBA from Babson College, he has driven key transformation, intrapreneurship, and sustainability initiatives, ascending through roles like VP of Innovation and Digital Transformation. People describe him as having excellent strategic and innovative vision.

Outside of his corporate role, Juan Carlos is deeply involved in social and environmental causes, serving on the boards of the global impact investor Acumen and The B Team, which promotes conscious leadership. He has a passion for riding motorcycles, which he considers a good form of therapy and balance in his life.

Interesting fact: While he was the Vice President of Risks at the bank, his then-president discovered he rode a motorcycle and jokingly questioned the risk.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Sustainable Finance
He led Bancolombia’s entry into the Dow Jones Sustainability Index and co-chairs the Climate Finance Leadership Initiative (CFLI) for Colombia, championing ESG principles.
Digital Transformation
As a former VP of Innovation and Digital Transformation, he drove the creation of neobank Nequi and believes banking should operate with a technology company's mindset.
Rural Development
He is a promoter of Fundación Bancolombia, which focuses on making Colombia's rural areas an engine for growth, and serves on the board of impact investor Acumen.

Media Appearances

Juan Carlos Mora, CEO de Grupo Cibest (Bancolombia) cuenta .... Featured in Instagram

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Juan Carlos Mora, presidente de Grupo Cibest, señaló que al sector le ha faltado .... Featured in Facebook

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Grupo Cibest S.A. (CIB) Q4 2025 Earnings Call Transcript. Featured in Seeking Alpha

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Work History

5-2025
Presidente at Grupo Cibest
5-2016
Presidente at Bancolombia
4-2015 - 4-2016
Vicepresidente de Innovación y Transformación Digital at Bancolombia
3-2011 - 4-2015
Vicepresidente Corporativo de Servicios at Bancolombia
8-2005 - 2-2011
Vicepresidente de Riesgos at Bancolombia

Education

2000 - 2001
MBA from Babson F.W. Olin Graduate School of Business
1982 - 1986
Admisnitardor de Negocios from Universidad EAFIT

More Information

Social Presence :

Prographics :

Exp : 20 Location : Colombia Job Level : N/A Designation : Presidente at Grupo Cibest
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Insights For Selling To Juan Carlos

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Carlos is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Juan Carlos

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Juan Carlos move?

  • Their decision making speed is somewhere in the middle.
  • Can Juan Carlos take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Juan Carlos

Personality Compatibility


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