Juan Cruz Bonina in

Juan Cruz Bonina

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CEO & Partner at LATECH
📍 Buenos Aires, Buenos Aires Province, Argentina

Juan Cruz Bonina is the CEO and Partner at LATECH, where he specializes in creating digital e-commerce products using platforms like Shopify and Magento. A graduate of Universidad Torcuato Di Tella, he is a certified Shopify Plus Partner, focusing on building high-growth technology solutions for clients.

He has a strong entrepreneurial background, having co-founded Intach, a communication system for private neighborhoods, which he developed from concept to launch. His interests include major technology companies like IBM and Globant.

Unique fact: He actively shares insights on social media, debunking common e-commerce myths and discussing advanced tactics in conversion optimization and AI.

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Experience
9 Years
Current Role
CEO & Partner
Job Level
Leadership
Location
Buenos Aires, Buenos Aires Province, Argentina
Personality Overview

How Juan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Juan cares about

E-commerce Growth
He consistently shares actionable strategies for increasing revenue, emphasizing the proper execution of up-selling, cross-selling, and leveraging platforms like Shopify for business growth.
AI in Commerce
He follows and discusses emerging AI tools for e-commerce, such as OpenAI's Product Feed Spec, highlighting their potential to automate and enhance the sales process.
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Career

Work history

6-2025
CEO & Partner
LATECH
11-2023 - 6-2025
COO & Partner
LATECH
1-2021 - 11-2023
Leader Web & E-commerce
LATECH
3-2015 - 12-2019
Co-Founder
Intach
In the press

Media appearances

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Education
2016 - 2019
Licenciatura
Universidad Torcuato Di Tella
2019 - 2019
Grado en Administración y Dirección de Empresas
Norwegian School of Economics (NHH)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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