Juan D. Castro

Questioner
DISC Type : c

Manager Strategic Initiatives at NextEra Energy, Inc.

United States

Overview

Juan leads strategic initiatives at NextEra Energy, leveraging his international experience in the US, LATAM, and the Middle East to help the company scale using AI. He is an Executive MBA candidate at Northwesterns Kellogg School of Management and holds a Masters in Global Energy Management.

He is passionate about the role technology plays in transforming society, with a particular focus on how digitalization and renewable energy can shape the future. His professional work is deeply connected to this interest, aiming to drive large-scale, positive change through strategic technological adoption.

Unique fact: Juan was a project manager for Colombias National Energy Plan 2020-2050, defining its pillars for sustainability and energy security.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Energy Transformation
His career has focused on shaping energy policy and strategy, from a national energy plan in Colombia to managing strategic initiatives at NextEra Energy.
AI for Growth
In his current role, he is directly responsible for helping NextEra Energy scale its operations and initiatives through the application of artificial intelligence.
Sustainable Energy
He holds a sustainability certification (ISSP-SA) and previously worked on a national energy plan focused on the promotion of renewable energy sources.

Media Appearances

Juan has no verified media appearances

Work History

1-2026
Manager Strategic Initiatives at NextEra Energy, Inc.
8-2024 - 2-2026
Sr. Project Manager at NextEra Energy, Inc.
9-2023 - 8-2024
Strategic Programs Lead at NextEra Energy, Inc.
7-2022 - 9-2023
Sr. Strategic Projects Consultant at NextEra Energy, Inc.
6-2020 - 12-2020
Project Manager at UPME Oficial

Education

8-2025 - 8-2027
Executive MBA from Northwestern University - Kellogg School of Management
2014 - 2015
MSc Global Energy Management from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Middle Designation : Manager Strategic Initiatives at NextEra Energy, Inc.
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Insights For Selling To Juan D.

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan D. is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Juan D.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Juan D. move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Juan D. take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Juan D.

Personality Compatibility


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