Juan Eduardo Zárate Heras

Critic
DISC Type : C

Marketing and Digital Transformation Director Latam at Informa Markets

Mexico City, Mexico

Overview

Juan Eduardo Zárate Heras is the Marketing and Digital Transformation Director for Latam at Informa Markets, the worlds leading B2B events organizer. He is an industry leader, also serving as the VP of Communication for AMPROFEC. Colleagues describe him as an intelligent, creative, tenacious, and inspiring leader.

Outside of his core professional duties, he is committed to continuous learning, holding certifications in Inspired Leadership and Advanced Virtual Events. He leverages this expertise to drive innovation in large-scale exhibitions across the construction, hospitality, and healthcare sectors.

He recently traveled to Düsseldorf, Germany, to attend K 2025, the worlds number one trade fair for plastics and rubber.

Personality Overview

Precise

Information Seeker

Objective Thinker

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

B2B Event Marketing
As Marketing Director for Informa Markets, he leads strategy for major Latin American expos like Expo CIHAC, ABASTUR, and Expo Med Hospitalar.
Digital Transformation
His title and responsibilities highlight a focus on integrating digital strategies and technologies into the traditional B2B events and exhibitions industry.
Hospitality Industry
He actively promotes ABASTUR, a key event celebrating 40 years as the most important hub for the hospitality sector in Latin America.

Media Appearances

Juan has no verified media appearances

Work History

1-2023
Marketing and Digital Transformation Director Latam at Informa Markets
3-2022 - 1-2023
Marketing and Digital Transformation Director at Informa Markets
10-2014 - 3-2022
Head Of Marketing at Informa Markets
7-2014 - 10-2014
Marketing Manager at UBM plc
12-2007 - 6-2014
Marketing Manager at Asociación de Fabricantes de Muebles de Jalisco A.C.

Education

2002 - 2005
Licienciatura en Mercadotecnia from Universidad de Guadalajara

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Marketing and Digital Transformation Director Latam at Informa Markets
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Insights For Selling To Juan Eduardo

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan Eduardo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Juan Eduardo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Juan Eduardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Juan Eduardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Juan Eduardo

Personality Compatibility


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