Juan Eduardo Zárate Heras
Login to view DISC.Juan Eduardo Zárate Heras is the Marketing and Digital Transformation Director for Latam at Informa Markets, the worlds leading B2B events organizer. He is an industry leader, also serving as the VP of Communication for AMPROFEC. Colleagues describe him as an intelligent, creative, tenacious, and inspiring leader.
Outside of his core professional duties, he is committed to continuous learning, holding certifications in Inspired Leadership and Advanced Virtual Events. He leverages this expertise to drive innovation in large-scale exhibitions across the construction, hospitality, and healthcare sectors.
He recently traveled to Düsseldorf, Germany, to attend K 2025, the worlds number one trade fair for plastics and rubber.
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