Juan Parra

Enthusiast
DISC Type : i

President at DXC Technology

Greater Madrid Metropolitan Area, Spain

Overview

A dynamic senior executive with over 25 years in the IT services market, Juan serves as the President for Europe at DXC Technology. He leads a team of over 30, 000 employees across 30+ countries, focusing on strategic growth and execution. He holds an engineering degree from Universitat Politècnica de València.

Juan is passionate about history, particularly the history of Spain. He is a frequent listener of the "Memorias de un Tambor" podcast, which details Spanish history.

He leads DXCs business for over 1, 000 customers in Europe, including nine of the top ten European banks.

Personality Overview

Consensus Focused

Non-Confrontational

Optimistic

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AI Transformation
He has spoken on AI's transformative role in the global economy and believes it's a complete rewrite of how businesses operate and deliver value.
Digital Manufacturing
Highlights DXC's role in transforming manufacturing with data and automation, as demonstrated through partnerships with clients like Gestamp.
Employee Connection
Emphasizes the importance of face-to-face dialogue and genuine connections, highlighting his town hall events as crucial for building a collective future.

Media Appearances

Juan has no verified media appearances

Work History

4-2024
President at DXC Technology
4-2024 - 4-2025
Market Leader Europe at DXC Technology
4-2017 - 4-2024
Consejero Delegado, Iberia at DXC Technology
11-2014 - 4-2017
Country Manager, Spain, Enterprise Services at Hewlett-Packard
11-2013 - 11-2014
Director of Sales, Iberia, Enterprise Services, at HP

Education

1993 - 1998
Engineer from Universitat Politècnica de València (UPV)

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Madrid Metropolitan Area, Spain Job Level : N/A Designation : President at DXC Technology
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Insights For Selling To Juan

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Juan

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Juan move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Juan take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Juan

Personality Compatibility


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