Karin Fersøe Ødum

Energizer
DISC Type : I

Director, Global Marketing and Branding HH Biosolutions at Novonesis

Copenhagen, Capital Region of Denmark, Denmark

Overview

Karin Fersøe Ødum is the Director of Global Marketing & Branding at Novonesis, bringing over 10 years of experience in B2B and B2C marketing. Her expertise spans brand strategy, product launches, and portfolio management within the healthcare, FMCG, and food supplement sectors. She holds a Graduate Diploma from Copenhagen Business School.

Colleagues describe her as a professional, highly skilled, and dedicated people person with a kind and warm heart. She is recognized for her ability to turn business and customer insights into actionable commercial initiatives and for being an extremely pleasant person to work with.

She also serves as an External Lecturer in Advertising Strategies at Danmarks Medie- og Journalisthøjskole.

Personality Overview

Imaginative

Big Picture Person

Believer

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Global Brand Strategy
Her career focus is on strategic development and execution of brand plans, portfolio management, and driving marketing implementation across multiple channels on a global scale.
Healthcare Marketing
Has extensive experience marketing products in specialized health sectors, including probiotics, human milk oligosaccharides, and consumer healthcare supplements for companies like Pfizer and Glycom.
Go-to-Market Strategy
Experienced in developing and executing go-to-market strategies, identifying growth drivers, and leading product launches in close cooperation with sales and commercial teams.

Media Appearances

Karin has no verified media appearances

Work History

3-2024
Director, Global Marketing and Branding HH Biosolutions at Novonesis
3-2017
External Lecturer, Advertising Strategies at Danmarks Medie- og Journalisthøjskole
9-2017 - 3-2024
Marketing Manager, Human Milk Oligosaccharides at Glycom A/S
6-2015 - 5-2016
International Marketing Manager, Probiotics at Cell Biotech International A/S
1-2014 - 5-2015
Nordic Senior Brand Manager, IMEDEEN Skincare tablets at Pfizer Consumer Healthcare

Education

2003 - 2005
Graduate Diploma in Business Administration from Copenhagen Business School
1998 - 1999
Bsc (Hons) from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 10 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director, Global Marketing and Branding HH Biosolutions at Novonesis
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Insights For Selling To Karin

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karin is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Karin

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Karin move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Karin take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Karin

Personality Compatibility


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