Karin Fersøe Ødum in

Karin Fersøe Ødum

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Director, Global Marketing and Branding HH Biosolutions at Novonesis
📍 Copenhagen, Capital Region of Denmark, Denmark

Karin Fersøe Ødum is the Director of Global Marketing & Branding at Novonesis, bringing over 10 years of experience in B2B and B2C marketing. Her expertise spans brand strategy, product launches, and portfolio management within the healthcare, FMCG, and food supplement sectors. She holds a Graduate Diploma from Copenhagen Business School.

Colleagues describe her as a professional, highly skilled, and dedicated people person with a kind and warm heart. She is recognized for her ability to turn business and customer insights into actionable commercial initiatives and for being an extremely pleasant person to work with.

She also serves as an External Lecturer in Advertising Strategies at Danmarks Medie- og Journalisthøjskole.

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Experience
10 Years
Current Role
Director, Global Marketing and Branding HH Biosolutions
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Karin cares about

Global Brand Strategy
Her career focus is on strategic development and execution of brand plans, portfolio management, and driving marketing implementation across multiple channels on a global scale.
Healthcare Marketing
Has extensive experience marketing products in specialized health sectors, including probiotics, human milk oligosaccharides, and consumer healthcare supplements for companies like Pfizer and Glycom.
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Career

Work history

3-2024
Director, Global Marketing and Branding HH Biosolutions
Novonesis
3-2017
External Lecturer, Advertising Strategies
Danmarks Medie- og Journalisthøjskole
9-2017 - 3-2024
Marketing Manager, Human Milk Oligosaccharides
Glycom A/S
6-2015 - 5-2016
International Marketing Manager, Probiotics
Cell Biotech International A/S
1-2014 - 5-2015
Nordic Senior Brand Manager, IMEDEEN Skincare tablets
Pfizer Consumer Healthcare
In the press

Media appearances

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Education
2003 - 2005
Graduate Diploma in Business Administration
Copenhagen Business School
1998 - 1999
Bsc (Hons)
University of Surrey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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