Juan Pinacho

Evaluator
DISC Type : Cds

Chief Technology & Digital Officer | Omnichannel, eCommerce & Supply Chain Transformation at Coppel

Álvaro Obregón, Ciudad de México, México, Mexico

Overview

Juan Pinacho is the Chief Technology & Digital Officer at Coppel, leading transformations in eCommerce, omnichannel strategy, and supply chain. An experienced executive with a background in management consulting and a certification as a Project Management Professional, he is recognized as a passionate and knowledgeable leader.

He has been repeatedly named one of the 50 most influential IT executives in Latin America by the Hispanic IT Executive Council (HITEC).

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI in Retail
Actively posts about generative AI's impact on retail, from optimizing ad campaigns to enhancing customer experiences through social listening.
Digital Transformation
His career is centered around leading large-scale digital and IT transformations at companies like Coppel and PepsiCo.
Omnichannel Strategy
Holds a specific mandate in his current role to drive and integrate omnichannel strategies, a key focus of his work at Coppel.

Media Appearances

Juan has no verified media appearances

Work History

10-2025
Chief Technology & Digital Officer | Omnichannel, eCommerce & Supply Chain Transformation at Coppel
5-2024 - 11-2025
Omnichannel Director at Coppel
2-2023 - 5-2024
Agility, Governance and IT Strategy Director at Coppel
1-2019 - 1-2024
Digital Transformation & Innovation Sr Executive at (Independent) Management and IT Transformation Expert
12-2019 - 9-2021
Digital and Technology Innovation Leader for Commercial Business at PepsiCo

Education

6-2022 - 7-2023
Executive Master in Digital Transformation & Innovation Leadership from IE Business School
2003 - 2006
Master from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 17 Location : Álvaro Obregón, Ciudad de México, México, Mexico Job Level : Leadership Designation : Chief Technology & Digital Officer | Omnichannel, eCommerce & Supply Chain Transformation at Coppel
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Insights For Selling To Juan

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Juan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Juan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Juan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Juan

Personality Compatibility


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