Juan Pinacho in

Juan Pinacho

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Chief Technology & Digital Officer | Omnichannel, eCommerce & Supply Chain Transformation at Coppel
📍 Álvaro Obregón, Ciudad de México, México, Mexico

Juan Pinacho is the Chief Technology & Digital Officer at Coppel, leading transformations in eCommerce, omnichannel strategy, and supply chain. An experienced executive with a background in management consulting and a certification as a Project Management Professional, he is recognized as a passionate and knowledgeable leader.

He has been repeatedly named one of the 50 most influential IT executives in Latin America by the Hispanic IT Executive Council (HITEC).

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Experience
17 Years
Current Role
Chief Technology & Digital Officer | Omnichannel, eCommerce & Supply Chain Transformation
Job Level
Leadership
Location
Álvaro Obregón, Ciudad de México, México, Mexico
Personality Overview

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Priorities

Topics Juan cares about

AI in Retail
Actively posts about generative AI's impact on retail, from optimizing ad campaigns to enhancing customer experiences through social listening.
Digital Transformation
His career is centered around leading large-scale digital and IT transformations at companies like Coppel and PepsiCo.
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Career

Work history

10-2025
Chief Technology & Digital Officer | Omnichannel, eCommerce & Supply Chain Transformation
Coppel
5-2024 - 11-2025
Omnichannel Director
Coppel
2-2023 - 5-2024
Agility, Governance and IT Strategy Director
Coppel
1-2019 - 1-2024
Digital Transformation & Innovation Sr Executive
(Independent) Management and IT Transformation Expert
12-2019 - 9-2021
Digital and Technology Innovation Leader for Commercial Business
PepsiCo
In the press

Media appearances

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Education
6-2022 - 7-2023
Executive Master in Digital Transformation & Innovation Leadership
IE Business School
2003 - 2006
Master
Instituto Tecnológico Autónomo de México
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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