Judy Kalvin

Go-getter
DISC Type : d

Get Media Coverage That Makes You The Agency of Choice – B2B Public Relations at Kalvin Public Relations - kalvinpr.com

Dobbs Ferry, New York, United States

Overview

Judy Kalvin is the President of Kalvin Public Relations, a firm specializing in elevating creative agencies into industry leaders through B2B PR. A former journalist and award-winning PR executive with over 25 years of experience, she holds a Bachelor of Arts from SUNY Oneonta and has secured placements in top-tier media outlets.

Outside of her direct professional work, Judy is a frequent speaker on public relations topics and has served on the board for New York Women in Communications (NYWICI). She is passionate about thought leadership and using storytelling to help brands connect with their audiences on a human level.

Interesting fact: Judy is a past recipient of the New York City Councils "Women of Achievement Pacesetter Award" for her contributions to the field.

Personality Overview

Vision Oriented

Fast-Paced

Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

B2B Storytelling
A former journalist, she frequently emphasizes that brands should focus on storytelling rather than just products and features to truly connect with audiences and media.
Authority Building
Her professional focus is turning creative agency leaders into sought-after industry experts, using media coverage and thought leadership content to build their authority and reputation.
PR for Creatives
She has over 25 years of experience specializing in public relations specifically for creative services and marketing technology firms to help them stand out from competitors.

Media Appearances

Judy Kalvin of Kalvin Public Relations in New York, New York - PRConsultants Group. Featured in PRConsultants Group

See Now

Work History

5-2002
Get Media Coverage That Makes You The Agency of Choice – B2B Public Relations at Kalvin Public Relations - kalvinpr.com
5-2001
President at Kalvin Public Relations - kalvinpr.com
5-2010
Building Image and Reputation for Marketing Services, Martech, and Trade Associations at kalvinpr.com
5-2021
New York Affiliate Member at PRConsultants Group
Vice President at Sterling Group

Education

1976 - 1980
Bachelor of Arts (B.A.) from SUNY Oneonta
Education details unavailable from Valley Stream Central High School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Dobbs Ferry, New York, United States Job Level : Senior Designation : Get Media Coverage That Makes You The Agency of Choice – B2B Public Relations at Kalvin Public Relations - kalvinpr.com
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Insights For Selling To Judy

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Judy is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Judy

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Judy move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Judy take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Judy

Personality Compatibility


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