Julia Cathcart-James (nee Hunt)

Enthusiast
DISC Type : i

Global Head of Sales at Ashley & Co.

New Zealand

Overview

Julia is the Global Head of Sales at Ashley & Co. , where she leads the brands international expansion and sales strategy. Her expertise lies in key account management and enhancing customer relationships to drive growth. Colleagues have described her as a professional, kind, and motivational leader.

She has a strong background in the foodservice and beverage industry from her time at Suntory Oceania, where she managed field teams and transformation projects. Julias recent focus has been on launching Ashley & Co. into new international markets.

She recently led Ashley & Co. s successful expansion into the U. S. , securing a launch with major design-led retailer Nordstrom.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Global Market Entry
She is spearheading Ashley & Co. ’s expansion into the U. S. and Australia, recently launching the brand in David Jones and on Nordstrom. com.
Retail Partnerships
Her role involves building relationships with major retailers and she has recently focused on the brand's launch and team training with Nordstrom and David Jones.
Sales Leadership
Described by others as a "great motivational leader, " she has a long history of managing sales teams in the foodservice, route, and HORECA channels.

Media Appearances

Julia has no verified media appearances

Work History

1-2025
Global Head of Sales at Ashley & Co.
11-2023 - 1-2025
Head of Field, Foodservice and HORECA at Frucor Suntory Oceania
11-2023 - 1-2025
Head of Field, Route and Foodservice at Frucor Suntory Oceania
8-2023 - 11-2023
Project Manager - Transformation at Frucor Suntory Oceania
1-2019 - 8-2023
Country Manager at Mrs Mac's Pty Ltd

Education

Education details unavailable from Kings College

More Information

Social Presence :

Prographics :

Exp : 8 Location : New Zealand Job Level : Mid-senior Designation : Global Head of Sales at Ashley & Co.
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Insights For Selling To Julia

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julia is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Julia

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Julia move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Julia take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Julia

Personality Compatibility


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