Julia Johnson

Judge
DISC Type : Dc

Global Strategic Projects Director at BDO

Brussels, Brussels Region, Belgium

Overview

An independent brand and communications consultant, she runs More than Words Consulting, providing expertise to B2B companies. Her background includes extensive international experience as Global Brand & Marketing Director at BDO, and she holds an MA from the University of Cambridge.

She appears passionate about purpose-driven leadership, team development, and cross-functional collaboration. Her recent activity shows a focus on empowerment, particularly for women, and creating value through intentional, transparent business practices.

Unique fact: She led the BDO Global Offices first-ever Net-zero programme, from carbon baseline calculation to implementing the decarbonisation strategy.

Personality Overview

Quality Focused

Objective Thinker

Demanding

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They respond well to strong and respectful communication.

Topics They Care About

ESG & Sustainability
Led BDO's Net-zero programme and recently shared multiple resources on ESG reporting, highlighting its importance for transparency and future growth.
B2B Brand Strategy
Her core expertise as a consultant and her former role as Global Brand & Marketing Director involved developing and promoting a brand across 160 countries.
Empowerment in Leadership
Shares content on female empowerment and effective leadership, emphasizing the courage to move forward with purpose and consistency.

Media Appearances

Julia has no verified media appearances

Work History

2-2023 - 12-2023
Global Strategic Projects Director at BDO
11-1999 - 2-2023
Global Brand & Marketing Director, BDO Global Office at BDO
1996 - 1999
Indépendante - freelance writer at IKEA & others
1990 - 1992
Publisher, Contracts division at Where Magazine
1988 - 1990
Publisher & Editor at FOCUS MAGAZINES LIMITED

Education

1980 - 1983
MA from University of Cambridge, Queens' College
1977 - 1979
A & AS levels from Herts & Essex High School

More Information

Social Presence :

Prographics :

Exp : 32 Location : Brussels, Brussels Region, Belgium Job Level : N/A Designation : Global Strategic Projects Director at BDO
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Insights For Selling To Julia

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julia is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Julia

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Julia move?

  • They can take decisions very fast if you manage to convince them.
  • Can Julia take some risk or not?

  • The risks don’t matter much to them.

You And Julia

Personality Compatibility


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