Julia Nelson (Burke)

Initiator
DISC Type : Di

Director, Regional Demand Generation & Field Marketing at Lexia Learning

Minneapolis, Minnesota, United States

Overview

Julia is a results-driven marketing leader focused on demand generation and brand building for B2B tech companies. Currently a Director at Lexia Learning, she excels at optimizing full-funnel pipeline performance. Colleagues describe her as organized, forward-thinking, and a sharp collaborator. She holds a Bachelors degree from the University of Minnesota and is a certified Scaling Marketing Strategist.

Julia has strong personal roots in Minnesota, where she attended university and recently got married. Her creative side is evident through her publication, "Poetica Grandma-tica, " which suggests a passion for writing. She is also certified in Diversity, Inclusion, and Belonging, indicating a commitment to creating inclusive environments.

Unique fact: Julia is the author of a creative publication titled "Poetica Grandma-tica. "

Personality Overview

Risk-Accepting

Confident

Impact-Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

B2B Demand Generation
Her entire career is focused on developing and optimizing full-funnel pipeline performance for technology companies, from initial awareness to closing deals.
Educational Literacy
In her current role at Lexia Learning, she expressed excitement about the company's mission to improve literacy outcomes and directly impact students' lives.
Cybersecurity Marketing
While at CyCognito, she promoted the company's leadership in Attack Surface Management, showcasing her expertise in marketing for the cybersecurity industry.

Media Appearances

Julia has no verified media appearances

Work History

1-2026
Director, Regional Demand Generation & Field Marketing at Lexia Learning
4-2023 - 10-2025
Senior Manager, Demand Generation at CyCognito
7-2021 - 2-2023
Marketing Director at Kaleidoscope
10-2020 - 7-2021
Marketing Manager at Kaleidoscope
1-2019 - 5-2020
Marketing Manager at Inspectorio

Education

2014 - 2018
Bachelor's Degree from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 9 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Director, Regional Demand Generation & Field Marketing at Lexia Learning
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Insights For Selling To Julia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julia is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Julia

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Julia move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Julia take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Julia

Personality Compatibility


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