Juliana Mello Ramos

Sharpshooter
DISC Type : DC

Senior Product Manager | Identity & Platform Products at Avenue Code

São Paulo, São Paulo, Brazil

Overview

Juliana Mello Ramos is a senior product manager with over 15 years of global experience in fintech, e-commerce, and platform ecosystems. She specializes in product strategy and has scaled platforms for millions of users. Colleagues describe her as brilliant, creative, and extremely committed to results. She holds a project management certificate from MIT.

Outside of her primary roles, Juliana dedicates time to mentoring and developing talent in her field. She serves as a Product Management Instructor, sharing her extensive knowledge and practical experience with the next generation of product leaders.

She spearheaded the launch of an enterprise-grade unified authentication system that impacted over 16 million users across a multi-brand ecosystem.

Personality Overview

Precise But Practical

Rigorous & Demanding

ROI Driven

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Identity Platforms
Led the strategy and implementation of a unified authentication system (SSO) for an ecosystem serving over 16 million users.
Payments Infrastructure
Developed and launched a B2B payment API platform at PicPay that processed over 1 million transactions daily with high uptime.
Product-Led Growth
Drove 40% user base growth in six months at SumUp by implementing a global referral program and optimizing the user experience through A/B testing.

Media Appearances

Juliana has no verified media appearances

Work History

2-2024
Senior Product Manager | Identity & Platform Products at Avenue Code
4-2022 - 1-2024
Master Product Manager | Digital Products & Mobile Platforms at ArcTouch
3-2021 - 9-2024
Product Management Instructor at Awari
10-2020 - 3-2022
Senior Product Manager | Payments Platform & API Products at PicPay
3-2020 - 8-2020
Senior Product Manager | Growth & Acquisition Products at SumUp

Education

9-2023 - 12-2023
Project Management: Leading Organizations to Success from Massachusetts Institute of Technology
2020 - 2021
User Experience Design from Tera

More Information

Social Presence :

Prographics :

Exp : 27 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Senior Product Manager | Identity & Platform Products at Avenue Code
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Insights For Selling To Juliana Mello

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana Mello is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Juliana Mello

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Juliana Mello move?

  • If convinced, they can reach decisions quite fast.
  • Can Juliana Mello take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Juliana Mello

Personality Compatibility


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