Julien Barraux

Observer
DISC Type : ci

Chief Creative Officer at The Magnum Ice Cream Company

Greater London, England, United Kingdom

Overview

Julien Barraux is the Chief Creative Officer at The Magnum Ice Cream Company, where he leads the marketing and R&D organization. His career at Unilever includes roles as CMO for Ice Cream and Global Brand VP for iconic names like Dove and Lux. He is a graduate of HEC Paris.

His professional focus on brand collaborations with the worlds of art, fashion, and entertainment suggests a strong personal interest in how culture shapes consumer experience. He closely follows major companies in the consumer goods industry, including Nestlé and Unilever.

He has led global marketing for two vastly different but iconic brands: Dove, known for its purpose-driven campaigns, and Magnum, a symbol of pleasure and indulgence.

Personality Overview

Assertive

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Global Brand Building
Has extensive experience managing and growing iconic global brands like Magnum and Dove, focusing on maintaining cultural relevance and creating powerful brand experiences.
Creative Collaborations
Emphasizes creating immersive brand experiences through partnerships in art, fashion, and entertainment, such as Magnum's work with Netflix and various artists.
Purpose-Driven Marketing
His background includes leading brands like Dove Hair, which is renowned for its purpose-led marketing centered on concepts of real beauty and self-esteem.

Media Appearances

Julien Barraux | The Magnum Ice Cream Company. Featured in Magnum Ice Cream Corporate Website

See Now

Work History

1-2025
Chief Creative Officer at The Magnum Ice Cream Company
4-2022
CMO Ice Cream at Unilever
9-2015 - 4-2022
Global Brand Vice President - Refreshment Category - Magnum and Fruttare Ice Cream at Unilever
3-2014 - 12-2015
Global Brand VP - Haircare (Dove, Lux, Nexxus, Timotei, Clinic Plus and other local jewels) at Unilever
1-2011 - 3-2014
Global Brand Vice President Dove Hair at Unilever

Education

1988 - 1991
Diplome HEC from HEC Paris
Education details unavailable from lycee Henri IV Paris

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Chief Creative Officer at The Magnum Ice Cream Company
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Insights For Selling To Julien

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Julien is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Julien

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Julien move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Julien take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Julien

Personality Compatibility


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