Julien Barraux is the Chief Creative Officer at The Magnum Ice Cream Company, where he leads the marketing and R&D organization. His career at Unilever includes roles as CMO for Ice Cream and Global Brand VP for iconic names like Dove and Lux. He is a graduate of HEC Paris.
His professional focus on brand collaborations with the worlds of art, fashion, and entertainment suggests a strong personal interest in how culture shapes consumer experience. He closely follows major companies in the consumer goods industry, including Nestlé and Unilever.
He has led global marketing for two vastly different but iconic brands: Dove, known for its purpose-driven campaigns, and Magnum, a symbol of pleasure and indulgence.
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