Juliet Matthews

Energizer
DISC Type : I

Marketing Director at Self Employed

Colchester, England, United Kingdom

Overview

Juliet is a self-employed Marketing Director with over two decades of experience in brand growth and strategic storytelling for retail, lifestyle, and tech clients. A graduate of the University of Leeds, she excels at developing integrated campaigns that connect brands with audiences through data-driven and creative strategies.

She led a brand repositioning project for a £40M retail portfolio that resulted in 34% year-over-year sales growth.

Personality Overview

Imaginative

Informal

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Strategic Storytelling
Her core philosophy is connecting brands with audiences through authentic storytelling that inspires loyalty and feels human.
Retail Brand Growth
Previously led marketing operations for a £40M retail portfolio, delivering significant YoY sales growth through brand repositioning.
Data-Driven Campaigns
Focuses on measurable results by introducing data-led campaign planning, CRM segmentation strategies, and ROI tracking dashboards.

Media Appearances

Juliet has no verified media appearances

Work History

2-2021
Marketing Director at Self Employed
10-2015 - 1-2021
Head of Marketing at Cloverfield Retail Group
5-2010 - 9-2015
Marketing Manager at Orbit Digital Media
7-2004 - 4-2010
Communications Executive at Hollis PR & Media

Education

9-2000 - 8-2003
BA (Hons) in Marketing & Communications from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 21 Location : Colchester, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Self Employed
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Insights For Selling To Juliet

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliet is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Juliet

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Juliet move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Juliet take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Juliet

Personality Compatibility


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