Justin Brooking ACMA BEng

Energizer
DISC Type : I

Group CEO at SLX Group

Greater Southampton Area, United Kingdom

Overview

Justin is the Group CEO of SLX Group, leveraging over 20 years of board-level experience in finance, sales, and operations. A graduate of Imperial College London with an engineering degree, he is praised by colleagues for his personable, honest, and well-rounded leadership. His expertise spans engineering, manufacturing, and risk management sectors.

He leads with a stated commitment to trust, integrity, and humor, fostering an open and honest business environment. In a recent hands-on move, he traveled to a vessel in dry dock to personally supervise a critical engineering overhaul, demonstrating his practical commitment to clients and technical excellence.

Justin possesses a rare combination of a BEng from a top university and a chartered accountancy qualification, giving him formidable commercial and technical insight.

Personality Overview

Enthusiastic

Imaginative

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Business Growth
He has a track record of delivering 30% growth in turnover, margins, and cash in a previous role as Finance Director.
Marine Engineering
His career is centered on the marine industry, recently supervising an overhaul of cryogenic valves on an LNG vessel himself to support a customer on a tight schedule.
Leadership with Integrity
He emphasizes leading with trust and integrity, and colleagues consistently praise his open, honest, and personable approach to business.

Media Appearances

Justin has no verified media appearances

Work History

9-2022
Group CEO at SLX Group
4-2021 - 8-2022
Troubleshooter, Strategy and Sales at Rubicon Partners
8-2015 - 12-2020
Sales Director at SIMPLEX-TURBULO COMPANY LIMITED
7-2015 - 12-2020
Managing Director at Simplex-Turbulo Co Ltd
3-2010 - 12-2020
Finance Director at Simplex-Turbulo Group Ltd

Education

1985 - 1988
BEng from Imperial College London
1979 - 1984
Education details unavailable from Sherborne School, Dorset

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Southampton Area, United Kingdom Job Level : Leadership Designation : Group CEO at SLX Group

Interested in

Sports

Marathon Des Sables finisher in 2016

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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Justin

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Justin take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Justin

Personality Compatibility


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