Justin Byrne

Inspirer
DISC Type : id

UK CIO at Lithia & Driveway

Deanshanger, England, United Kingdom

Overview

Justin Byrne is the Chief Technology & Innovation Officer at Lithia UK, specializing in delivering meaningful change through technology. An alumnus of the University of Bedfordshire, his career includes extensive leadership roles at Mercedes-Benz, where he spearheaded major customer experience transformation projects. Colleagues describe him as a dynamic, passionate, and optimistic leader.

He led a multi-year, strategic project to modernize and integrate the customer point-of-sale experience for Mercedes-Benz across twelve European countries.

Personality Overview

Decisive

Achievment Oriented

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Customer Experience
His career has focused on leading significant change programs to transform the customer experience when purchasing vehicles.
Digital Transformation
He is responsible for technology and innovation, with a history of modernizing systems and processes for consumers and sales teams.
Team Building
Publicly expresses excitement about building his Technology & Innovation team and is actively hiring for key transformation roles.

Media Appearances

Justin has no verified media appearances

Work History

3-2024
UK CIO at Lithia & Driveway
4-2020 - 3-2024
Network Operations & Digital Director at Mercedes-Benz in the UK
11-2017 - 4-2020
Mercedes-Benz Cars Point of Sale, Region Europe at Daimler AG
1-2012 - 10-2017
General Manager, Mercedes-Benz Car Point of Sale at Mercedes-Benz UK Ltd
2-2009 - 2-2012
Head of IT at Mercedes-Benz UK Ltd

Education

1986 - 1988
HND from University of Bedfordshire

More Information

Social Presence :

Prographics :

Exp : 19 Location : Deanshanger, England, United Kingdom Job Level : Leadership Designation : UK CIO at Lithia & Driveway
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Justin

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Justin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Justin

Personality Compatibility


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