Justin Byrne in

Justin Byrne

Inspirer · DISC type id
UK CIO at Lithia & Driveway
📍 Deanshanger, England, United Kingdom

Justin Byrne is the Chief Technology & Innovation Officer at Lithia UK, specializing in delivering meaningful change through technology. An alumnus of the University of Bedfordshire, his career includes extensive leadership roles at Mercedes-Benz, where he spearheaded major customer experience transformation projects. Colleagues describe him as a dynamic, passionate, and optimistic leader.

He led a multi-year, strategic project to modernize and integrate the customer point-of-sale experience for Mercedes-Benz across twelve European countries.

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Experience
19 Years
Current Role
UK CIO
Job Level
Leadership
Location
Deanshanger, England, United Kingdom
Personality Overview

How Justin shows up

Decisive
Achievment Oriented
Generous

They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Justin cares about

Customer Experience
His career has focused on leading significant change programs to transform the customer experience when purchasing vehicles.
Digital Transformation
He is responsible for technology and innovation, with a history of modernizing systems and processes for consumers and sales teams.
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Career

Work history

3-2024
UK CIO
Lithia & Driveway
4-2020 - 3-2024
Network Operations & Digital Director
Mercedes-Benz in the UK
11-2017 - 4-2020
Mercedes-Benz Cars Point of Sale, Region Europe
Daimler AG
1-2012 - 10-2017
General Manager, Mercedes-Benz Car Point of Sale
Mercedes-Benz UK Ltd
2-2009 - 2-2012
Head of IT
Mercedes-Benz UK Ltd
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1986 - 1988
HND
University of Bedfordshire
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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