Justin Byrne in

Justin Byrne

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UK CIO at Lithia & Driveway
📍 Deanshanger, England, United Kingdom

Justin Byrne is the Chief Technology & Innovation Officer at Lithia UK, specializing in delivering meaningful change through technology. An alumnus of the University of Bedfordshire, his career includes extensive leadership roles at Mercedes-Benz, where he spearheaded major customer experience transformation projects. Colleagues describe him as a dynamic, passionate, and optimistic leader.

He led a multi-year, strategic project to modernize and integrate the customer point-of-sale experience for Mercedes-Benz across twelve European countries.

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Experience
19 Years
Current Role
UK CIO
Job Level
Leadership
Location
Deanshanger, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Justin cares about

Customer Experience
His career has focused on leading significant change programs to transform the customer experience when purchasing vehicles.
Digital Transformation
He is responsible for technology and innovation, with a history of modernizing systems and processes for consumers and sales teams.
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Career

Work history

3-2024
UK CIO
Lithia & Driveway
4-2020 - 3-2024
Network Operations & Digital Director
Mercedes-Benz in the UK
11-2017 - 4-2020
Mercedes-Benz Cars Point of Sale, Region Europe
Daimler AG
1-2012 - 10-2017
General Manager, Mercedes-Benz Car Point of Sale
Mercedes-Benz UK Ltd
2-2009 - 2-2012
Head of IT
Mercedes-Benz UK Ltd
In the press

Media appearances

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Education
1986 - 1988
HND
University of Bedfordshire
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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