Justin Dumitrescu in

Justin Dumitrescu

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CEO at Balzac's Coffee Ltd
📍 Toronto, Ontario, Canada

Justin Dumitrescu is an entrepreneurial leader and private equity veteran with two decades of experience scaling consumer brands. As CEO of Balzacs Coffee, he is leading the companys next chapter of strategic expansion, focusing on brand evolution and growing its retail CPG presence. He holds an HBA from Ivey Business School.

Outside of his primary role, Justin is a passionate entrepreneur in the beverage industry, having co-founded STEL+MAR wines and acted as a lead investor and strategic advisor for Good Sunday. He actively supports fellow founders and enjoys shaping go-to-market strategies for emerging CPG brands.

He has a unique track record of successfully exiting companies across diverse sectors, including wine, beauty, and education.

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Experience
12 Years
Current Role
CEO
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

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Priorities

Topics Justin cares about

Consumer Brand Building
His career is defined by building and scaling consumer brands, from turning around established names like Caryl Baker Visage to creating STEL+MAR wines from scratch.
Retail CPG Expansion
He has a strong focus on expanding CPG presence in major retail chains, a key part of his strategy at both STEL+MAR and now Balzac's Coffee.
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Career

Work history

9-2025
CEO
Balzac's Coffee Ltd
6-2019
Lead Investor
Good Sunday
3-2019 - 2-2024
CEO
STEL+MAR
10-2013 - 12-2019
President
Caryl Baker Visage
6-2017 - 3-2019
President
Scholars Education
In the press

Media appearances

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Education
2002 - 2006
HBA
Ivey Business School at Western University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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