Justin Dumitrescu

Enigma
DISC Type : dic

CEO at Balzac's Coffee Ltd

Toronto, Ontario, Canada

Overview

Justin Dumitrescu is an entrepreneurial leader and private equity veteran with two decades of experience scaling consumer brands. As CEO of Balzacs Coffee, he is leading the companys next chapter of strategic expansion, focusing on brand evolution and growing its retail CPG presence. He holds an HBA from Ivey Business School.

Outside of his primary role, Justin is a passionate entrepreneur in the beverage industry, having co-founded STEL+MAR wines and acted as a lead investor and strategic advisor for Good Sunday. He actively supports fellow founders and enjoys shaping go-to-market strategies for emerging CPG brands.

He has a unique track record of successfully exiting companies across diverse sectors, including wine, beauty, and education.

Personality Overview

Persuasive & Assertive

Challenger

Hard To Convince

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Consumer Brand Building
His career is defined by building and scaling consumer brands, from turning around established names like Caryl Baker Visage to creating STEL+MAR wines from scratch.
Retail CPG Expansion
He has a strong focus on expanding CPG presence in major retail chains, a key part of his strategy at both STEL+MAR and now Balzac's Coffee.
Brand Repositioning
He specializes in reimagining established brands for modern consumers, having successfully returned a stagnant beauty company to growth through strategic repositioning.

Media Appearances

Justin has no verified media appearances

Work History

9-2025
CEO at Balzac's Coffee Ltd
6-2019
Lead Investor at Good Sunday
3-2019 - 2-2024
CEO at STEL+MAR
10-2013 - 12-2019
President at Caryl Baker Visage
6-2017 - 3-2019
President at Scholars Education

Education

2002 - 2006
HBA from Ivey Business School at Western University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : CEO at Balzac's Coffee Ltd
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Justin

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Justin take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Justin

Personality Compatibility


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