Justin Easley

Evaluator
DISC Type : cds

Vice President of Revenue at Simformotion™ LLC

United States

Overview

Justin is the VP of Revenue at Simformotion, where he builds scalable go-to-market engines for the heavy construction equipment simulator industry using data and AI. His unique background includes roles as CHRO and founder of two consulting firms. Described as a strategic, gifted, and emotionally intelligent leader, he holds an MBA from Bradley University.

Passionate about small businesses and startups, Justin is an advocate for local economic development. He actively challenges conventional business wisdom through his writing and thought leadership, aiming to foster healthy and high-performing company cultures.

He has successfully scaled businesses from 7 to 9 figures by focusing on relationship building and creating a culture of accountability.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

GTM Strategy
His current role and professional focus involves building and scaling go-to-market engines through data, AI, and cross-functional alignment.
Startup Ecosystems
He frequently posts about the challenges and culture of startups and believes small businesses are the key to economic development.
Leadership Philosophy
He founded CxO Collective and Renegade Consulting to advise executives and often writes about creating high-performance standards and a healthy culture.

Media Appearances

Justin has no verified media appearances

Work History

12-2025
Vice President of Revenue at Simformotion™ LLC
8-2020
Founder // CEO at CxO Collective, LLC
2020
Founder // CEO at Renegade Consulting
2016 - 2020
Chief Human Resources Officer at Samaritan Ministries International
2008 - 2015
Director of Human Resources at Samaritan Ministries International

Education

2016 - 2017
Master of Business Administration (MBA) from Bradley University: Foster College of Business
2000 - 2004
Bachelor of Arts (B.A.) from Indiana Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : Senior Designation : Vice President of Revenue at Simformotion™ LLC
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Justin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Justin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Justin

Personality Compatibility


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