Erik Ekudden

Wildcard
DISC Type : sci

Group CTO at Ericsson

Sweden

Overview

Erik has no verified overview

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Erik has no verified topics they care about

Media Appearances

Erik has no verified media appearances

Work History

7-2017
Group CTO at Ericsson
12-2016 - 6-2017
VP, Head of Group Technology Strategy, CTO Americas at Ericsson

Education

1987 - 1992
MSc from KTH Royal Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 9 Location : Sweden Job Level : Leadership Designation : Group CTO at Ericsson
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Erik

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Erik take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erik

Personality Compatibility


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