Justin Hughes-Jones in

Justin Hughes-Jones

Energizer · DISC type I
VP and Head, Digital, Data & AI for Global Wealth Management at Scotiabank
📍 Toronto, Ontario, Canada

Justin Hughes-Jones is the VP and Head of Digital, Data & AI for Global Wealth Management at Scotiabank. He has an extensive 20-year background in the financial industry, previously holding VP roles at RBC, complemented by Healthtech experience as the COO of Switch Health. He holds a BScH from York University.

He is a passionate advocate for diversity and inclusion, with a particular focus on the LGBTQ2+ community. He has served as a Director and Co-President for The ArQuives, Canadas only dedicated LGBTQ2+ archives, and co-chaired the RBC Toronto Pride ERG to foster better work environments and career development.

His undergraduate thesis explored how power and authority can influence an individuals moral perspective on the behavior of others.

Read the full overview →
Experience
9 Years
Current Role
VP and Head, Digital, Data & AI for Global Wealth Management
Job Level
Senior
Location
Toronto, Ontario, Canada
Personality Overview

How Justin shows up

Big Picture Person
Enthusiastic
Believer

They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Justin cares about

Digital & AI Strategy
Currently leads digital, data, and AI for Global Wealth Management at Scotiabank, and previously drove digital sales and solutions at RBC.
Health Tech
Served as Chief Operating Officer at Switch Health, expressing a passion for making healthcare more accessible to Canadians through digital solutions.
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Career

Work history

10-2025
VP and Head, Digital, Data & AI for Global Wealth Management
Scotiabank
11-2022 - 10-2025
Entrepreneur, Founder & CEO
Self-employed
5-2022 - 11-2022
Chief Operating Officer
Switch Health
5-2020 - 5-2022
VP, Digital & Data Solutions
RBC Wealth Management
7-2017 - 4-2020
Senior Director, Digital Sales
RBC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2007
BScH
York University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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