Justin Hughes-Jones

Energizer
DISC Type : I

VP and Head, Digital, Data & AI for Global Wealth Management at Scotiabank

Toronto, Ontario, Canada

Overview

Justin Hughes-Jones is the VP and Head of Digital, Data & AI for Global Wealth Management at Scotiabank. He has an extensive 20-year background in the financial industry, previously holding VP roles at RBC, complemented by Healthtech experience as the COO of Switch Health. He holds a BScH from York University.

He is a passionate advocate for diversity and inclusion, with a particular focus on the LGBTQ2+ community. He has served as a Director and Co-President for The ArQuives, Canadas only dedicated LGBTQ2+ archives, and co-chaired the RBC Toronto Pride ERG to foster better work environments and career development.

His undergraduate thesis explored how power and authority can influence an individuals moral perspective on the behavior of others.

Personality Overview

Big Picture Person

Enthusiastic

Believer

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Digital & AI Strategy
Currently leads digital, data, and AI for Global Wealth Management at Scotiabank, and previously drove digital sales and solutions at RBC.
Health Tech
Served as Chief Operating Officer at Switch Health, expressing a passion for making healthcare more accessible to Canadians through digital solutions.
LGBTQ2+ Advocacy
Actively champions diversity and inclusion, having served as a board member for The ArQuives and co-chair of the RBC Toronto Pride employee resource group.

Media Appearances

Justin has no verified media appearances

Work History

10-2025
VP and Head, Digital, Data & AI for Global Wealth Management at Scotiabank
11-2022 - 10-2025
Entrepreneur, Founder & CEO at Self-employed
5-2022 - 11-2022
Chief Operating Officer at Switch Health
5-2020 - 5-2022
VP, Digital & Data Solutions at RBC Wealth Management
7-2017 - 4-2020
Senior Director, Digital Sales at RBC

Education

2003 - 2007
BScH from York University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Toronto, Ontario, Canada Job Level : Senior Designation : VP and Head, Digital, Data & AI for Global Wealth Management at Scotiabank
URL has been copied!

Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Justin

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Justin take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Justin

Personality Compatibility


Other Scotiabank Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.