Justin Pirzadeh

Enthusiast
DISC Type : i

Partner at Canvas Ventures

Menlo Park, California, United States

Overview

Justin Pirzadeh is a Partner at Canvas Ventures focusing on Fintech and Healthcare investments. He leverages over 13 years of experience from Silicon Valley Bank, where he was instrumental in building its fintech practice from the ground up, significantly growing its profit contribution. He holds a BA in English and Economics from Colgate University.

Outside of his direct investment work, Justin actively shares his insights through company blog posts, particularly on emerging technologies like AI and their application in the compliance and wealth management sectors. He is passionate about partnering with founders who aim to reimagine entire financial systems, not just build products.

He played a key role in scaling SVBs fintech team from just two people to over 100, showcasing his ability to build and lead high-growth divisions.

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Fintech Innovation
He has over a decade of experience building and leading fintech teams at SVB and now focuses on investing in early-stage fintech companies at Canvas Ventures.
Founder Collaboration
His investment philosophy is centered on finding "founders we can debate, challenge and create with, " indicating a preference for a hands-on, collaborative partnership.
AI in Compliance
He recently led Canvas's investment in Greenlite AI, a compliance technology company, and has written about the importance of AI in solving complex compliance issues.

Media Appearances

Justin has no verified media appearances

Work History

1-2025
Partner at Canvas Ventures
6-2023
Principal at Canvas Ventures
5-2023 - 6-2023
Something New at Venture
1-2023 - 5-2023
Managing Director at Silicon Valley Bank
1-2019 - 5-2023
Director at Silicon Valley Bank

Education

2005 - 2009
BA from Colgate University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Menlo Park, California, United States Job Level : Mid-senior Designation : Partner at Canvas Ventures
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Justin

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Justin take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Justin

Personality Compatibility


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