Justin Price

Examiner
DISC Type : cs

Vice President - Sr Business Banker at Capital One

Los Angeles Metropolitan Area, United States

Overview

Justin Price is a Vice President and Senior Business Banker at Capital One, specializing in business lending, cash management, and treasury services. A graduate of Cal Poly Humboldt, he has an extensive background in banking with previous roles at Chase and U. S. Bank. Colleagues and clients describe him as personable and easy to work with.

A unique fact about Justin is that he is highly praised for his ability to make complex banking processes easy to understand, even when handling them remotely over the phone.

Personality Overview

Overcautious

Status Quo Seeker

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Middle Market Growth
He recently shared insights on the optimism and growth strategies of middle market leaders heading into 2026.
Commercial Real Estate
His expertise covers various forms of commercial real estate lending (CRE, IRE, C&I, OOCRE) and he actively follows industry conferences.
Business Lending
A core part of his role involves providing business and SBA lending solutions to help clients achieve their financial goals.

Media Appearances

On Marketing #61: Justin Price – Capital One Vice President, Sr Business Banker. Featured in YouTube

See Now

Work History

3-2025
Vice President - Sr Business Banker at Capital One
6-2022 - 1-2025
Business Banking Relationship Manager at Chase
6-2021 - 6-2022
Business Banking Relationship Manager at U.S. Bank
11-2015 - 6-2021
Vice President Small Business Banker at Bank of America
4-2015 - 11-2015
Fraud Analyst II at Bank of America

Education

2007 - 2011
Bachelor of Arts (B.A.) from Cal Poly Humboldt
2005 - 2007
Associate of Arts (A.A.) from College of the Canyons

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Vice President - Sr Business Banker at Capital One
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Justin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Justin take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Justin

Personality Compatibility


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