Justine Donnelly

Commander
DISC Type : D

Vice President, Marketing - Commercial Portfolio & Pipeline Strategy at Novo Nordisk

New York City Metropolitan Area, United States

Overview

Justine is the Vice President of Marketing for Commercial Portfolio & Pipeline Strategy at Novo Nordisk. An award-winning leader with an MBA from Northwesterns Kellogg School, she specializes in using data and insights to develop winning brand strategies in the biopharmaceutical and medical device sectors. People who have worked with her describe her as strategic, insightful, and results-focused.

Outside of her primary role, she is a certified HBA Mentor, indicating a passion for guiding and developing others in the industry. She values personal grounding, mentioning that she maintains deliberate daily habits to stay centered amidst professional responsibilities.

Unique fact: Justine is an Advisory Board Member for Health Bank One, a health-tech startup focused on improving care by putting patients in control of their data.

Personality Overview

Strong-Willed

Impact-Driven

Candid & Clear

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.

Topics They Care About

Commercial Strategy
Her career focus is on the intersection of strategy and execution, with experience leading global strategy, marketing, and sales in biopharma and medical devices.
Pipeline Marketing
Her current role at Novo Nordisk involves defining the commercial positioning for the company's future portfolio and building a commercial launch center.
Health Tech Innovation
Serves as an advisor to Health Bank One, a patient-facing app aimed at improving interoperability and patient control within the healthcare ecosystem.

Media Appearances

Justine has no verified media appearances

Work History

6-2025
Vice President, Marketing - Commercial Portfolio & Pipeline Strategy at Novo Nordisk
4-2025
Advisory Board Member at Health Bank One
1-2025 - 6-2025
Owner & Principal at With a Capital C
Head of Global Brand and Commercial Strategy Excellence at Johnson & Johnson
Senior Director, Head of Brand Transformation at Johnson & Johnson

Education

MBA from Northwestern University - Kellogg School of Management
Master's degree from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 1 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Marketing - Commercial Portfolio & Pipeline Strategy at Novo Nordisk
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Insights For Selling To Justine

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justine is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Justine

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Justine move?

  • They can take decisions very fast if you manage to convince them.
  • Can Justine take some risk or not?

  • The risks don’t matter much to them.

You And Justine

Personality Compatibility


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