Kabier Thusu

Commander
DISC Type : D

Marketing Director, SAP MEA South at SAP

United Arab Emirates

Overview

Kabier Thusu is the Marketing Director for SAP MEA South, where he leads a high-performance marketing team. He is an expert in demand generation, integrated marketing strategy, and building strong business relationships. Colleagues describe him as driven, intelligent, and professional, with an MBA from the Indian School of Business Management and Administration.

Beyond his core marketing role, Kabier identifies as a storyteller, mentor, and coach. He is passionate about connecting with people, whether its developing his team, solving problems for customers, or crafting compelling narratives that resonate with diverse audiences across the Middle East and Africa.

Unique fact: He was recognized with a "Marketing Hero" award at SAP for leading transformational changes in marketing deliveries and perception.

Personality Overview

Impact-Driven

Strong-Willed

Risk-Taker

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

AI in Marketing
He has been actively promoting SAP's AI Tour and the Dubai AI Experience Center, highlighting how AI is disrupting industries and creating new opportunities for customer engagement.
Customer Experience
His personal headline emphasizes connecting customers, marketing, and experiences. He focuses on conceptualizing creative and integrated customer experiences through marketing programs.
Demand Generation
His career at SAP has consistently focused on executing multi-tiered demand generation, lead nurturing, and pipeline-building marketing activities to drive business results.

Media Appearances

Kabier has no verified media appearances

Work History

8-2021
Marketing Director, SAP MEA South at SAP
1-2018 - 9-2021
Head of Marketing for UAE, Oman and Audience Demand Generation Marketing, Middle East South at SAP
1-2015 - 1-2018
Marketing Program Manager and Industry Demand Generation Marketing- Gulf, NAL & Pakistan at SAP
3-2010 - 2-2011
Marketing Consultant at Emitac (Emirates Technology Company)- Dubai, UAE
11-2008 - 3-2010
Marketing Manager at Omnix International - Dubai, UAE

Education

2007 - 2008
Executive MBA from INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
2003 - 2005
MA from Rai University (IASE), College of Media & Communication

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Arab Emirates Job Level : Mid-senior Designation : Marketing Director, SAP MEA South at SAP
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Insights For Selling To Kabier

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kabier is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kabier

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Kabier move?

  • If convinced, they can reach decisions quite fast.
  • Can Kabier take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kabier

Personality Compatibility


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