Kalavati Madkaikar

Energizer
DISC Type : I

Marketing Strategist at Freelance

Goa, India

Overview

Kalavati Madkaikar is a freelance Marketing and Creative Strategist with experience elevating over 80 brands, including Mercedes-Benz, Forbes India, and Škoda. Her expertise spans campaign planning, brand management, and content creation. She holds a Bachelor of Business Administration from Dempo College of Commerce & Economics.

She views marketing as a field for building valuable connections that fuel strategic curiosity and creativity. Kalavati believes that failure is a fundamental part of building character and has humorously referred to herself as a "recovering workaholic, " suggesting a journey towards better work-life balance.

Interesting fact: She has contributed to projects across more than 20 different industries, working with international companies from the UAE, China, and Germany.

Personality Overview

Enthusiastic

Imaginative

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Brand Storytelling
Her professional focus is on assisting brands through unique storytelling and content creation strategies to achieve desired results.
Visual Content Evolution
She has publicly commented on the shift in marketing from video as a luxury to a necessity, and now towards the challenges and opportunities of CGI.
Building Character
She has shared a personal belief that failure is not just a setback but a crucial experience for character development.

Media Appearances

Kalavati has no verified media appearances

Work History

5-2024
Marketing Strategist at Freelance
1-2023 - 3-2024
Senior Marketing Executive at Delta Corp Ltd.
7-2022 - 12-2022
Campaign Manager at Digit Cure
7-2022 - 12-2022
Campaign Manager at Digit Cure
4-2022 - 4-2022
Assistant Social Media Manager at Digit Cure

Education

2016 - 2019
Bachelor of Business Administration - BBA from Dempo Charities Trusts S.S. Dempo College of Commerce & Economics, Cujira Bambolim - Goa
2014 - 2016
HSSC from Our Lady Of Rosary Higher Secondary School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Goa, India Job Level : Junior Designation : Marketing Strategist at Freelance
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Insights For Selling To Kalavati

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kalavati is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kalavati

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kalavati move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kalavati take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kalavati

Personality Compatibility


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