Kaleb Kimerer

Enthusiast
DISC Type : i

Director, Media Strategy at NerdWallet

Lansing, Michigan, United States

Overview

Kaleb is a creative digital marketing professional serving as the Director of Media Strategy at NerdWallet. He specializes in innovative media planning, execution, and analysis, with extensive experience managing multi-channel paid campaigns. He holds a Bachelor of Science from Michigan State University.

Outside of his core marketing roles, Kaleb has a strong connection to the performing arts. He was an intern at the Wharton Center for Performing Arts during college, an experience he found incredibly rewarding and formative for his career.

Kaleb was endowed by the Gadaleto family for being an outstanding intern at the Wharton Center for Performing Arts.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Paid Media Strategy
Leads strategic planning and implementation for digital campaigns across channels like Google Search, Facebook, TikTok, and LinkedIn, focusing on optimization and growth.
Marketing Analytics
Focuses on analyzing campaign performance through bid strategies, demographics, and quality scores to inform decision-making and drive results.
Performing Arts
Was an award-winning intern at the Wharton Center for Performing Arts, playing a part in promoting world-class shows and gaining invaluable experience.

Media Appearances

Kaleb has no verified media appearances

Work History

4-2025
Director, Media Strategy at NerdWallet
8-2022 - 4-2025
Sr. Media Buyer at Stringo Media
5-2022 - 8-2022
Media Buyer at Stringo Media
5-2021 - 5-2022
Digital Media Account Manager at BRIDGE
1-2021 - 5-2021
Digital Advertising Strategist at Agency Bell

Education

2016 - 2020
Bachelor of Science - BS from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Lansing, Michigan, United States Job Level : Mid-senior Designation : Director, Media Strategy at NerdWallet
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Insights For Selling To Kaleb

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kaleb is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kaleb

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Kaleb move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Kaleb take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kaleb

Personality Compatibility


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