Kanchan Ghai Khungar

Critic
DISC Type : C

Marketing Manager at Marks and Spencer

United Kingdom

Overview

Kanchan is a seasoned Marketing Manager with over a decade of dedicated experience at Marks & Spencer, where she has progressed through several marketing roles. She specializes in crafting data-driven, omnichannel campaigns for the retailers Clothing & Home divisions. Kanchan holds a Master of Science from Brunel University London.

She has shown a keen interest in the evolution of advertising by sharing content related to major marketing technology events. This suggests a passion for leveraging innovative tactics and staying ahead of industry trends to effectively connect with customers in the dynamic retail landscape.

She has built her entire senior marketing career over the last 10+ years within a single, iconic company: Marks & Spencer.

Personality Overview

Negotiator

Precise

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Retail Brand Management
Has spent over a decade developing brand and marketing strategies for Marks & Spencer, a leading name in the competitive UK retail sector.
Integrated Marketing
Her experience focuses on delivering seamless, multi-channel campaigns across digital, visual merchandising, and various media to enhance the customer experience.
Fashion & Home Marketing
Her roles have centered on marketing for Marks & Spencer's Clothing & Home business units, demonstrating deep expertise in these specific retail categories.

Media Appearances

Kanchan has no verified media appearances

Work History

5-2024
Marketing Manager at Marks and Spencer
9-2015 - 5-2024
Assistant Manager - Brand & Marketing at Marks and Spencer
9-2015 - 9-2015
Marketing Planner - Clothing & Home at Marks and Spencer
7-2014 - 8-2015
Marketing Executive - Clothing & Home at Marks and Spencer
6-2013 - 6-2014
Business & Account Manager at Debenhams

Education

2011 - 2012
Master of Science (MSc) from Brunel University of London
2007 - 2010
Bachelor of Arts (BA) from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Middle Designation : Marketing Manager at Marks and Spencer
URL has been copied!

Insights For Selling To Kanchan

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kanchan is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Kanchan

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Kanchan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kanchan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kanchan

Personality Compatibility


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